FBA New Selection Programme

Launch new products and get a 10% rebate on average for branded ASIN sales, besides free storage, free removals and free return processing.
To get started with FBA New Selection
New to Amazon?
£25 (excl. VAT) per month + selling fees

What is FBA New Selection programme?

FBA New Selection programme offers free storage, free removals, liquidations, and free return processing for a limited time for eligible, new-to-FBA ASINs. Once you enrol in the programme, you can use these benefits for an unlimited number of new parent ASINs per year. To get the benefits, you must maintain eligibility after enrolment. For brand registered sellers you may qualify to receive a monthly rebate of 10% on average on your sales of eligible branded new-to-FBA parent ASINs.
“It can reduce some trial-and-error cost. I found it also works for the seasonal products, as I can do the clearance after the peak season with less clearance costs."

— Fawen Shi
Icon: 5% rebate on sales
10% rebate on average for branded ASIN sales. The rebate will be applied for selling partners who complete brand registry. Estimate your rebate
Icon: Line drawing of a customer service headset
Free monthly storage for 120 days and free removals and liquidations for 180 days for 100 units of standard-size items.
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Additional free return processing for apparel, shoes and bags.

Benefits
(per parent-ASIN)

Standard-size items

Oversize items

10% rebate on average for branded ASIN sales. Estimate your rebate
100 units / 120 days
30 units / 90 days
Free Storage
100 units / 120 days
30 units / 90 days
Free Removal (local) or liquidation
100 units / 180 days
30 units / 180 days
20 units / 180 days (only for apparel, shoes & bags)

Example of savings with FBA New Selection Programme

Orders
  • 100 units sent to a fulfilment centre in the UK
  • 25 units* sold to customers
  • 5 units* returned from customers after a successful order
  • 5 units* removed and sent back to the selling partner at a UK address
Selling partner Profile
  • Enrolled in New Selection Programme
  • Sells branded shoes (new-to-FBA ASIN)
  • Shoe price £40
Product
  • Size: 12.1 × 22.6 × 34.6cm
  • Unit weight: 900g
  • Dimensional weight: 1.89 kg
  • Number: 1 ASIN, 100 units
Before enrolment
Fulfilment fee for 25 units
Fulfilment transportation charge varies by marketplace, fulfilment location etc.

£92.00

Monthly storage fee
30 days storage

£15.70

Removal order fees
5 items removed and sent back to the selling partner

£4.80

Return processing fees
5 items returned by the customer

£9.20

Total

£121.70

After enrolment
Fulfilment fee for 25 units (for brand registered sellers)
After a monthly rebate of 10% on sales of eligible branded new-to-FBA ASINs is applied against fulfilment fees.

£0

Monthly storage fee
30 days storage

£0

Removal order fees
5 items removed and sent back to the selling partner

£0

Return processing fees
5 items returned by the customer

£0

Total

£0

Savings with FBA New Selection Programme (for 1 month): £121.70
Savings with FBA New Selection Programme (for 3 months) **: £350.98
*Monthly quantity
**The calculation is based on the same quantity of sold, returned and removed units each month with no replenishment made after the first month.

Here's how it works

Step 1

New to selling on Amazon? Register as a Professional selling partner
Click Start selling. The Professional selling plan gives you the opportunityto sell an unlimited number of products for just £25 (exclusive of VAT) monthly subscription fee.

Step 2

Enrol in FBA New Selection Programme
To be eligible for free shipping, you must be enrolled in New Selection programme before you send your first shipment to a fulfilment centre. If you are a new seller, who listed your first buyable ASIN and started with FBA in 2022, you will be auto-enrolled into the programme.

Step 3

Select the Fulfilment by Amazon option when you list products, or switch your existing listings to FBA
Creating listings for the first time:
Once you have registered as a selling partner and enrolled in FBA New Selection, create your listings. Select the Fulfilment by Amazon option when listing your products. We’ll guide you through the process of shipping your products to a fulfilment centre.

Switch your existing listings to FBA:
Visit the Manage Inventory page in your Seller Account, choose the products you want Amazon to fulfil, and click Change to Fulfilled by Amazon under Actions.

Step 4

Enjoy benefits of the programme, while reaching more customers
After you enrol, Amazon will determine whether you qualify for the fee waivers. We will automatically waive the fees for your eligible products, in accordance with the programme terms and conditions. Now you will only need to enrol once and FBA New Selection benefits will be automatically applied in each Store you have an active account and inbounds eligible new selection.

After enrolment, you'll have access to the FBA New Selection dashboard, which shows your engagement and savings with the programme.
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