FBA New Selection Programme

Try Fulfilment by Amazon (FBA) and get free shipping to an Amazon warehouse, free storage, free removals and free return processing.
To get started with FBA New Selection
New to Amazon?
£25 (excl. VAT) per month + selling fees
Man in a plaid shirt and woman in a pink sweater opening a package from Amazon fulfillment

What is the New Selection Programme?

FBA New Selection offers free sponsored ads promotional clicks and a discount on shipments to fulfillment centers for sellers who are new to FBA. In addition, the program offers free storage, free removals, and free return processing for a limited time for eligible, new-to-FBA ASINs. Once you enroll in the program, you can use these benefits for an unlimited number of new parent ASINs per year. To get the benefits, you must maintain eligibility after enrollment.
Icon: Line drawing of a delivery van in motion with a check mark

Free shipping to a fulfilment centre (up to £80)

For selling partners who are new to FBA across Amazon’s European stores—United Kingdom, Germany, France, Italy and Spain—and who enrol in the New Selection programme, we will waive the first £80 in inbound transportation charges through the Amazon Partnered Carrier programme.
Icon: Line drawing of a customer service headset

Free monthly storage and free removal for standard size products

Free monthly storage for the first 50 units sent to Amazon fulfilment centres for 90 days after the first unit is received.* Removal of any of those first 50 units is free for 180 days after the first inventory-received date.
Icon: Line drawing of a rising line chart

Free monthly storage and free removal for oversize products

Get free monthly storage for the first 30 units sent to fulfillment centers for 90 days after the first unit is received. Get free removals for any of those first 30 units for 180 days after the first inventory-received date.
Icon: Line drawing of a rising line chart

Additional benefits for standard-size apparel and shoes products

Get free monthly storage for the first 100 units per parent ASIN sent to fulfillment centers for 120 days after the first unit is received. Get free removals for any of those first 100 units for 180 days after the first inventory-received date. Free return processing is available for up to 20 units of each ASIN that customers return to the fulfillment center within 180 days of the first inventory-received date.
Icon: Line drawing of a rising line chart

Sponsored ads promotional clicks (up to £160)

Eligible sellers can get up to £160 in sponsored ads promotional clicks. You'll get the first £80 when you enroll and launch a campaign with no end date for an FBA ASIN. You'll receive the second £80 if you advertise an ASIN for at least 30 days. ASINs do not have to be new to FBA to get this benefit. Any unused promotional clicks will expire 30 days after they’ve been applied. Click here for details.
*Please note that due to Brexit, as of January 1st 2021, Amazon is unable to return inventory across the border between the UK and Europe. To remove inventory from UK fulfilment centres, you will need to input a valid UK address. To remove inventory from European fulfilment centres (Germany, France, Italy, Spain, Poland, Czech Republic), you will need to input a valid European (i.e. excluding UK) address. Click here to learn more (login required).

Example

Orders
  • 50 units sent to a fulfilment centre in the UK
  • 2 units returned from customers after a successful order
  • 2 units removed and sent back to the selling partner at a UK address
Selling partner Profile
  • New to FBA
  • Enrolled in New Selection Programme
  • Sells shoes
Product
  • Size: 12.4 × 22.6 × 34.6cm
  • Number: 1 ASIN, 50 units
With FBA Programme
Inbound transportation charge for 50 units
Inbound transportation charge varies by carrier and marketplace

£79.50

Monthly storage fee
30 days storage

£6.87

Removal order fees
2 items removed and sent back to the selling partner

£1.10

Return processing fees
2 items returned by the customer

£2.50

Total

£89.97

With FBA New Selection Programme
Inbound transportation charge for 50 units
Inbound transportation charge varies by carrier and marketplace

£0

Monthly storage fee
30 days storage

£0

Removal order fees
2 items removed and sent back to the selling partner

£0

Return processing fees
2 items returned by the customer

£0

Total

£0

Here's how it works

Step 1

New to selling on Amazon? Register as a Professional selling partner
Click Start selling. The Professional selling plan gives you the opportunity to sell an unlimited number of products and pay a £25 (exclusive of VAT) monthly subscription fee.

Step 2

Enrol in the FBA New Selection Programme
Click the Enrol now button below. To be eligible for free shipping, you must be enrolled in New Selection before you send your first shipment to a fulfilment centre.

Step 3

Select the Fulfilment by Amazon option when you list products, or switch your existing listings to FBA
Creating listings for the first time:
Once you have registered as a selling partner and enrolled in FBA New Selection, create your listings in one or more of Amazon’s European stores. Select the Fulfilment by Amazon option when listing your products. We’ll guide you through the process of shipping your products to a fulfilment centre.

Switch your existing listings to FBA:
Visit the Manage Inventory page in your Seller Account, choose the products you want Amazon to fulfil, and click Change to Fulfilled by Amazon under Actions. Download our Quick Launch Guide for more information about selling with FBA.

Step 4

Create a campaign and receive your sponsored ads promotional clicks
You'll receive £80 in sponsored ad promotional clicks within two weeks of creating your first eligible FBA ASIN and setting live your first campaign. To receive the second £80 in sponsored ads promotional clicks, you must advertise an FBA ASIN for at least 30 days.

Step 5

Enjoy benefits of the programme, while reaching more customers
After you enrol, Amazon will determine whether you qualify for the fee waivers. We will automatically waive the fees for your eligible products, in accordance with the programme terms and conditions.

Benefit now from the New Selection Programme

To get started with FBA New Selection
New to Amazon?
£25 (excl. VAT) per month + selling fees
Amazon logo: United Kingdom
© 2021 Amazon.com, Inc. or its affiliates.