FBA New Selection Programme

Try Fulfilment by Amazon (FBA) and get 5% rebate of branded ASIN sales price, free shipping to an Amazon warehouse, free storage, free removals and free return processing.
To get started with FBA New Selection
New to Amazon?
£25 (excl. VAT) per month + selling fees
FBA New Selection Programme video preview

What is the New Selection Programme?

FBA New Selection offers free storage, free removals, and free return processing for a limited time for eligible, new-to-FBA ASINs. Once you enroll in the program, you can use these benefits for an unlimited number of new parent ASINs per year. To get the benefits, you must maintain eligibility after enrollment. For brand registered sellers you may qualify to receive a monthly rebate of 5% on your sales of eligible branded new-to-FBA parent ASINs.
Icon: 5% rebate on sales

5% rebate on sales

Monthly rebate of 5% on your sales of eligible new-to-FBA parent ASINs for brand owners who complete Brand Registry. The rebate will be applied against fulfillment fees and will qualify for the following branded new selection: up to 30 units for eligible oversize items, up to 50 units of standard-size items for 90 days, and up to 100 units of Apparel and Shoes for 120 days on eligible new-to-FBA parent-ASINs.
Icon: Line drawing of a customer service headset

Free monthly storage and free removal for standard size products

Free monthly storage for the first 50 units sent to Amazon fulfilment centres for 90 days after the first unit is received.* Removal of any of those first 50 units is free for 180 days after the first inventory-received date.
Icon: Line drawing of a rising line chart

Free monthly storage and free removal for oversize products

Get free monthly storage for the first 30 units sent to fulfillment centers for 90 days after the first unit is received. Get free removals for any of those first 30 units for 180 days after the first inventory-received date.
Icon: Line drawing of a rising line chart

Additional benefits for standard-size apparel and shoes products

Get free monthly storage for the first 100 units per parent ASIN sent to fulfillment centers for 120 days after the first unit is received. Get free removals for any of those first 100 units for 180 days after the first inventory-received date. Free return processing is available for up to 20 units of each ASIN that customers return to the fulfillment center within 180 days of the first inventory-received date.
*Please note that due to Brexit, as of January 1st 2021, Amazon is unable to return inventory across the border between the UK and Europe. To remove inventory from UK fulfilment centres, you will need to input a valid UK address. To remove inventory from European fulfilment centres (Germany, France, Italy, Spain, Poland, Czech Republic), you will need to input a valid European (i.e. excluding UK) address. Click here to learn more (login required).

Example

Orders
  • 50 units sent to a fulfilment centre in the UK
  • 2 units returned from customers after a successful order
  • 2 units removed and sent back to the selling partner at a UK address
Selling partner Profile
  • New to FBA
  • Enrolled in New Selection Programme
  • Sells shoes
Product
  • Size: 12.4 × 22.6 × 34.6cm
  • Number: 1 ASIN, 50 units
With FBA Programme
Inbound transportation charge for 50 units
Inbound transportation charge varies by carrier and marketplace

£79.50

Monthly storage fee
30 days storage

£7.36

Removal order fees
2 items removed and sent back to the selling partner

£1.56

Return processing fees
2 items returned by the customer

£2.99

Total

£91.41

With FBA New Selection Programme
Inbound transportation charge for 50 units
Inbound transportation charge varies by carrier and marketplace

£0

Monthly storage fee
30 days storage

£0

Removal order fees
2 items removed and sent back to the selling partner

£0

Return processing fees
2 items returned by the customer

£0

Total

£0

Here's how it works

Step 1

New to selling on Amazon? Register as a Professional selling partner
Click Start selling. The Professional selling plan gives you the opportunity to sell an unlimited number of products and pay a £25 (exclusive of VAT) monthly subscription fee.

Step 2

Enrol in the FBA New Selection Programme
Click the Enrol now button below. To be eligible for free shipping, you must be enrolled in New Selection before you send your first shipment to a fulfilment centre. If you are a new seller, who listed your first buyable ASIN and started with FBA in 2022, you will be auto-enrolled into the program.

Step 3

Select the Fulfilment by Amazon option when you list products, or switch your existing listings to FBA
Creating listings for the first time:
Once you have registered as a selling partner and enrolled in FBA New Selection, create your listings in one or more of Amazon’s European stores. Select the Fulfilment by Amazon option when listing your products. We’ll guide you through the process of shipping your products to a fulfilment centre.

Switch your existing listings to FBA:
Visit the Manage Inventory page in your Seller Account, choose the products you want Amazon to fulfil, and click Change to Fulfilled by Amazon under Actions. Download our Quick Launch Guide for more information about selling with FBA.

Step 4

Enjoy benefits of the programme, while reaching more customers
After you enrol, Amazon will determine whether you qualify for the fee waivers. We will automatically waive the fees for your eligible products, in accordance with the programme terms and conditions. Now you will only need to enroll once and FBA New Selection benefits will be automatically applied in each Store you have an active account and inbounds eligible new selection.

Benefit now from the New Selection Programme

To get started with FBA New Selection
New to Amazon?
£25 (excl. VAT) per month + selling fees
Amazon logo: United Kingdom
© 2022 Amazon.com, Inc. or its affiliates.