Sell more with the
New Seller Guide

Sellers who adopt services in the New Seller Guide can take advantage of over £42,000 in New Seller Incentives
Up to 10% back on your branded sales, until reaching £42,000 in bonus value
£25 (excl. VAT) per month + selling fees
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What is the New Seller Guide?

Speed matters—and for Amazon sellers the first 90 days are especially critical. That’s why we invented the New Seller Guide, a set of brand, logistics, pricing, and promotional services that are backed by data science and designed to fuel the growth of new sellers.

The New Seller Guide will also empower your growth in Amazon stores across Europe. Activate new European stores with a few clicks using our new European Expansion Accelerator tool.

The guide is simple: Start by signing up for a Professional selling account. Professional sellers can:

Professional sellers can:

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Set dynamic prices using Automate Pricing
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Create Sponsored Products ads
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Sign up for Fulfillment by Amazon (FBA), enroll products, and send inventory to Amazon
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Create Lightning or 7-Day Deals
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Create Amazon Coupons

If you're a brand owner, you can:

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Enroll your brand in Amazon Brand Registry
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Enroll products in Amazon Vine
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Create Sponsored Brands ads
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Create and add A+ Content to your product listings
While exploring these services, you can take advantage of over £42,000 in New Seller Incentives.
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Brand Registry

Protect and build your brand

Amazon Brand Registry is a programme for brand owners designed to help protect their Intellectual Property (IP), manage the accuracy of their listings, and grow their business for free.

Additionally, brands enrolled in Brand Registry get access to an exclusive set of brand benefit tools and programmes that help improve their brand’s discoverability and sales on Amazon.
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10% back on your first £40,000 in branded sales, then 5% back through your first year until reaching £42,000 in bonus value
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A+ Content

Increase sales with better listings

After enrolling your brand in Amazon Brand Registry, you can use A+ Content to showcase your products and tell your story on Amazon product detail pages. Use A+ Content to add videos, enhanced images, and product-comparison charts that inform and inspire customers. You can also run A/B tests on your content to find out which titles, images, and product descriptions drive the most sales.
Basic A+ Content can encourage repeat purchases and help increase sales by up to 8%.2
2Amazon internal data
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Vine

Boost engagement with product reviews

Generate buzz and receive reviews for a brand you enrolled in Amazon Brand Registry by using Amazon Vine, a programme that helps generate high-quality customer reviews from Amazon-trusted reviewers. It’s as simple as enrolling a product in Vine and providing free units to reviewers, who provide insightful reviews that reflect their honest and unbiased opinions – positive, neutral or negative.
On average, brands have found Amazon Vine helped grow initial product sales up to 30%.3
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£160 credit for Amazon Vine
3Amazon has conducted studies to measure the current performance for products that have Vine reviews. The results of these studies found that, on average, there is a 30% sales lift from Vine reviews. The study of Vine is based on 2019-2020 Amazon.com internal research and is not a guarantee of future sales.
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Automate Pricing

Adjust pricing quickly and automatically

Our free Automate Pricing tool can help you adjust your prices quickly and automatically against your competition to help your chance of becoming the Featured Offer. Choose the listings you want to enrol, set price limits, and let Amazon help keep your prices sharp 24 hours a day, 7 days a week—while you focus on other aspects of your business.
Being selected as the Featured Offer can accelerate sales by up to 50%.4
4Amazon internal data, 2021
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Fulfillment by Amazon

Fulfilling, for you with a Prime experience

FBA is our storage, shipping and customer service programme that lets you benefit from Amazon’s unparalleled fulfilment expertise. Simply send your products to our Fulfilment Centers (FCs) across the UK and Europe and we can handle the rest with a one-day delivery promise providing a Prime Experience for your customers from order delivery to after-sales assistance.
On average, our Selling Partners see a sales uplift of 35%* when moving their products to FBA, as a result of faster delivery
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£80 credit for inventory shipping fees into the Amazon fulfilment network using the Amazon Partnered Carrier programme or £160 credit towards fulfilment costs when you use Amazon Global Logistics
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Exemption for storage utilisation surcharge for 1 year after FBA inventory received date and low inventory cost coverage fee (PANEU) for the first year after the first Pan-EU active date
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If you use FBA, free storage and customer return for eligible ASINs with auto-enrolment in the FBA New Selection programme
*Figure based on an analysis done in 2019 and 2020 (excluding COVID‐19 impact). It is provided as a general reference point and it’s not related to any specific ASIN or product category. Actual results may vary based on a wide range of factors. Amazon does not guarantee any particular outcome for your business by using FBA.
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Advertising

Drive discovery for your products and brand

Help customers find your business by creating Sponsored Products and Sponsored Brands ads that appear in multiple placements in the Amazon store. Create campaigns with ease and only pay when customers actually click your ads. You can track your ad performance using metrics like impressions, clicks, and sales.

Want to promote products another way? Try creating Lightning or 7-Day Deals in the Amazon store, or consider Amazon Vouchers.
Products saw an average weekly +30% increase in glance views and +50% lift in units ordered within the first year after launching a Sponsored Products campaign.5
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£40 credit to create Sponsored Products ads
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£40 credit to create Amazon Vouchers
5Amazon internal data

Get started with over £42,000 in incentives

Get up to 10% back on branded sales

We invest in new brands at Amazon. Enroll your brand in Amazon Brand Registry to take advantage of the following:
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10% back on your first £40,000 in branded sales, then 5% back through your first year until you reach £800,000
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£160 credit for Amazon Vine
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Advertise, fulfill, and grow with confidence

You’ve put everything into your business—so let’s start your Amazon journey with confidence. All new Professional sellers can take advantage of the following:
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£80 credit for inventory shipping fees into the Amazon fulfilment network using the Amazon Partnered Carrier programme or £160 credit towards fulfilment costs when you use Amazon Global Logistics
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If you use FBA, free storage and customer return for eligible ASINs with auto-enrolment in the FBA New Selection programme
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Exemption for storage utilization surcharge for 1 year after FBA inventory received date and low inventory cost coverage fee (PANEU) for the first year after the first Pan-EU active date
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£40 credit to create Sponsored Products ads
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£40 credit to create Amazon Vouchers

Over £42,000 in incentives

Amazon selling programme

Your incentive

How to get

Brand Registry incentives
10% back on your first £40,000 in branded sales, then 5% back through your first year until you reach £800,000
Enrol your brand in Amazon Brand Registry within 6 months of listing your first eligible product. Bonus expires 12 months after you graduate (whether by reaching the cap or by completing the 1-year eligibility period) from the programme. Learn more.
£160 credit
Enrol your brand in Amazon Brand Registry within 6 months of listing your first eligible product, then enrol a product in Vine within 90 days of becoming eligible for brand benefits (the latter of when you completed Brand Registry enrolment and listed your first offer). Credit will expire after 1 year from when you become eligible for the benefit, if unused. Learn more.
Fulfilment by Amazon (FBA) incentives
£80 credit for shipping fees into the Amazon fulfilment network
Use the Amazon Partnered Carrier programme to send eligible products into the Amazon fulfilment network within 90 days of listing. Credit expires after 1 year from first FBA inventory-received date, if unused. Learn more.



£160 credits for fulfilment costs
Use Amazon Global Logistics to send eligible products into the Amazon fulfilment network within 90 days of listing. Credit expires after 1 year from first FBA inventory-received date. Learn more.
Other Fulfilment by Amazon (FBA) programmes
Free storage, liquidations, and customer returns with auto-enrolment in the FBA New Selection programme
Send eligible new-to-FBA products into the Amazon fulfilment network within 90 days of listing for auto-enrolment in the FBA New Selection programme. Learn more.
Professional sellers who are new to Pan-EU will be exempted from low inventory cost coverage fee (PANEU) for the first year after the first Pan-EU active date. Learn more.
Send eligible products into the Amazon fulfilment network. Exemption expires after 1 year after the first FBA inventory-received date. Learn more.
Advertising benefits
£40 credit
Create a Sponsored Products ad for an eligible product within 90 days of listing. Credit will appear in the Amazon Ads Campaign Manager within two weeks of completing requirements for Sponsored Products. Credit expires 30 days after they’ve been applied to your account. Learn more.
£40 credit
Create a Voucher for an eligible product within 90 days of listing. Credit expires after 1 year from when you create the first voucher. Learn more.

Start selling today

Reach tens of millions of shoppers across Europe, whether you're selling one item or millions.
£25 (excl. VAT) per month + selling fees
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Just have a few items to sell?
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