PERFECT LAUNCH PLAYBOOK AND NEW BRAND BONUS
Sell more with Amazon
Get started with Perfect Launch and over £40,000 in potential benefits
£25 (excl. VAT) per month + selling fees
What is Perfect Launch?
Speed matters in business. For Amazon sellers, the first 90 days are especially critical for establishing marketing, fulfilment, pricing and other practices to accelerate performance beyond launch. Amazon data scientists refer to the use of five selling programs—Brand Registry, A+ Content, Fulfilment by Amazon, Automated Pricing, and Advertising—within those first 90 days as Perfect Launch. Sellers taking these five steps within that critical timeframe can generate sales more quickly, as many of the most successful sellers already have.
Ready to join them? The playbook is simple:
Ready to join them? The playbook is simple:
Enrol your brand in Brand Registry
Enhance your product detail pages with A+ Content
Get set up with Fulfilment by Amazon
Automate pricing on your offers
Create Sponsored Products ad campaigns, Vouchers, and/or Deals
Brand Registry
Register your brand to be eligible for the New Brand Bonus
Brand Registry unlocks a suite of tools designed to help you protect and differentiate your brand, including automated protection and powerful search tools to find and report violations.
More than 500,000 brands are enroled in Brand Registry1
Eligible new sellers who enrol in Brand Registry can get 5% new brand bonus on up to £800,000 in branded sales (up to £40,000 in bonuses), free Vine enrolment for one product to kickstart product reviews (£160 value).
A+ Content
Elevate your product page content
Use A+ Content to showcase your brand and product features on Amazon product detail pages. Dive into features with technical specs, comparative product info, and additional rich content including images, videos, or product set-up. Then run A/B tests to optimize for conversion using our Manage Your Experiments tool. Over the last year, thousands of sellers have used both to help maximize product listings.
Adding A+ content to detail pages can help increase sales by an average of 5.6%.2
2Amazon internal data, 2020
Fulfilment by Amazon
Give customers the Prime experience
With Fulfilment by Amazon (FBA), you store your products in our fulfilment centres, and we pick, pack, deliver your orders and provide 24/7 customer support in the local languages of Amazon’s European stores. Eligible offers fulfilled using FBA carry the Prime badge because of the Amazon promise of fast delivery and trusted customer service.
Selling Partners, on average, have seen a sales uplift of 35%* when moving their products to FBA in the UK, as a result of faster delivery that customers love.3
FBA New Selection Program offers free storage, free removals, and free return processing for a limited time on eligible ASINs.
3 This figure is based on a per‐channel analysis of data from Q4‐2019 to Q4‐2020 (excluding Q2‐2020 given the impact of COVID‐19). It is provided only as a general reference point. It does not reflect data updated in real‐time, and is not specific to any ASIN or product category. Actual results may vary based on a wide range of factors, including but not limited to, seasonality, selling price, and existing fulfilment solution. Amazon does not guarantee any particular outcome for your business by using FBA.
Automated pricing
Adjust pricing quickly and automatically
Our free Automate Pricing tool can help you adjust your prices quickly and automatically against your competition to help your chance of becoming the Featured Offer. Choose the listings you want to enrol, set price limits, and let Amazon help keep your prices sharp 24 hours a day, 7 days a week—while you focus on other aspects of your business.
Being selected as the Featured Offer can accelerate sales by up to 50%.4
4Amazon internal data, 2021
Advertising
Show off your products
Help customers find your products by quickly creating Sponsored Products ads that appear in related search results and product pages—pay only when they click your ads. Run deals or offer vouchers to help increase conversion.
Sellers saw an average weekly lift of +40% in units ordered and +54% in glance views within the first year after launching a Sponsored Products campaign.5
Eligible new sellers can get £40 credit toward Sponsored Products ads, along with £40 credit for Amazon Vouchers to offer customers sales promotions.
5Amazon internal data, WW, 2019
VAT Calculation Service
Enable free automated invoicing
Our VAT Calculation Service is a free of cost tool, which will automatically generate your invoices when you receive orders. This service also unlocks multiple features that can help you attract large orders from more than 5 million businesses who buy on Amazon – including displaying the price of your product without VAT and a “Downloadable Invoice” badge on your eligible products. Click here to get started.
Sellers who activated VAT Calculation Service experience on average a 50% uplift in B2B sales4 in the first month after enrollment.
4Amazon internal data
New Seller Incentives
We’ll help you get started
Start your journey with a little less risk. To help you achieve Perfect Launch, we offer New Seller Incentives, including 5% back on your first £800,000 in branded sales, credits to try cost-per click (CPC) advertising or kickstart your product reviews, and more—plus discounted Prime shipping, storage, returns, and more with Fulfilment by Amazon.
Get started today with these incentives for new sellers:
Get started today with these incentives for new sellers:
- Get 5% back on your first £800,000 in branded sales
- Out-of-country sellers take £160 off fulfilment fees using Amazon Global Logistics
- Get 120 days free storage for 100 units plus 180 days free removals with Fulfilment by Amazon
- Get £40 credit for Sponsored Products CPC ads—bids are up to you
- Enrol one product in Vine for free for up to 30 trusted reviews (£160 value)
See below for a full list of incentives for new sellers and how to qualify. Terms and conditions apply—visit Seller Central for details.
Over £40000 in potential benefits
Amazon selling program
Your incentive
How to get
Fulfilment by Amazon benefits
120 days free storage on 100 units (or 90 days, 30 oversize units)
Apparel/Shoes: 120 days free storage on 100 units
Apparel/Shoes: 120 days free storage on 100 units
Send inventory to an Amazon fulfilment center within 90 days of listing your first buyable ASIN for auto-enrolment in FBA New Selection.
£160 off fulfilment fees
Send inventory to an Amazon fulfilment centre within 90 days of listing your first buyable ASIN.
Advertising benefits
£40 credit
Launch a Sponsored Products campaign within 90 days of listing your first buyable ASIN to get £40 credit Learn more.
Amazon Seller app
Manage your online business on the go
The Amazon Seller app allows you to manage online business details remotely by creating listings, tracking sales, fulfilling orders, responding to customers, and more—all from your mobile device.
Start selling today
£25 (excl. VAT) per month + selling fees
Just have a few items to sell?
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