Amazon Sustainability Accelerator

The Amazon Sustainability Accelerator is looking for bold and ambitious entrepreneurs with bright and effective solutions to today's sustainability challenges. For the consumer products programme, companies in the early stages of operations, either pre-GTM (go-to-market) or <2 years of launching its first product offering are most relevant. It may also be best suited to entrepreneurs who have ambitions to use ecommerce to fuel the growth of their product. The accelerator is open to companies registered in the European Economic Area, the United Kingdom, or Switzerland.

The programme is free and Amazon does not take equity.

No, the accelerator will be operated in a hybrid manner (mixing online and in-person support) allowing you to benefit from face-to-face support when you most need it, while having the flexibility and ease to participate in activities online. However, please note that week’s 1 (28/04/25 – 02/05/25), 6 (02/06/25 - 06/06/25) and 10 (30/06/25 – 04/07/25) must be attended in person, in London, Amsterdam and London, respectively.

• Attend a 10 week accelerator programme including exclusive workshops, mentorship and access to Amazon’s network.

• £10,000 Cash grant.

• $10,000 AWS Credits.

• £1,500 travel grant.

• Impact Assessment to help measure and improve your climate impact.

• A Demo Day in London to pitch your business to investors.

• Support launching and succeeding on Amazon.

The consumer accelerator will comprise between 8-10 companies.

Amazon seeks solutions that can optimise energy-consuming processes, reduce emissions and transition towards sustainable practices. We are looking at technologies such as AI, Geothermal/ HVAC, Building Materials and DC Microgrids.

Amazon seeks solutions that can support reusable e-commerce delivery packaging systems. These include innovative packaging materials, and closed-loop reusable systems technology, that are adaptable to Amazon’s size and scale.

Amazon seeks solutions that can extend the lifetime of products that customers already own. We are looking (but not limited) at technologies such: AI, Repair Solutions, Material Circularity for Batteries, Reparability and Durability of products, and Reverse Logistics optimisation.

Start-ups should:

• Be in a position where they have moved beyond prototype testing and are working towards generating initial revenue and growing operations (TRL 6 and above).

• Be registered in the European Economic Area, the United Kingdom, or Switzerland

• Have technology that is relevant to the subject areas identified

• Have technology that is scalable. Amazon will only fund technologies that have the potential to significantly decrease carbon emissions and/or reduce impacts beyond carbon and reduce operating expenses.

• Have technology that has the potential to make a global impact. Amazon strongly prefers projects that apply to all markets, geographies, supply types, etc.

• The accelerator is open to companies registered in the European Economic Area, the United Kingdom, or Switzerland and will be based both in-person in London, UK and through virtual online sessions.

• Agree and comply with official Terms & Conditions and other policies associated with the Pilot Challenge Programme.

Amazon is not seeking project developers selling third-party products, companies without an operating prototype, consulting firms, marketing or PR agencies, or acquired start-ups.

Apply to the Pilot Challenge by registering your interest and completing the application form. To enable resource planning for the Pilot Challenge, applications will open from June 24 2025. Applications will be reviewed internally from June to July. Successful applicants will be invited to provide further information. Applications will close on July 29.

Start-ups that apply and are selected will feature in an intense 4-week accelerator. During this time, start-ups will learn about Amazon’s internal processes and needs. At the end of the 4-week accelerator, start-ups will pitch for the opportunity to pilot with Amazon. Successful start-ups, alongside internal Amazon teams, will then embark on a longer validation period to finalise details of their pilot.

No, the accelerator will be operated in a hybrid manner (mixing online and in-person support) allowing you to benefit from face-to-face support when you most need it, while having the flexibility and ease to participate in activities online. However, please note that week’s 1 (08/09/25- 12/09/25) and 03/10/25 will be in person in London.

Approximately 15 start-ups will participate in the 4-week accelerator Challenge, split equally across the 3 programme verticals: Buildings (5), Packaging (5) and Circular Economy (5). Each start-up will pitch their solution to win the chance to pilot with Amazon; 1-2 start-ups from each programme vertical will be selected.

The programme is free and Amazon does not take equity.

A pilot with Amazon is not guaranteed. A typical pilot budget for emerging technologies can range from $50k-$2MM, depending on duration and scope (e.g., feasibility studies, prototype testing, etc.) necessary to determine key performance indicators. This range is provided for illustration only and actual offer(s) of funding, if any, is at Amazon's sole discretion.