Count on easier, faster deliveries with Multi-Channel Fulfilment

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£25 (excl. VAT) per month + selling fees
UK Amazon sellers who use both MCF and FBA are able to increase their Amazon.co.uk sales revenue by an average of 29%.

You sell it, we ship it

Amazon’s Multi-Channel Fulfilment (MCF) helps you grow your business by giving you access to Amazon’s world-class fulfilment network, operational expertise, and trusted shipping options for all of your orders, from wherever they’re placed—both on Amazon, and on other sales channels.
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Fast delivery
Leverage the efficiency and accuracy that powers Amazon Prime. You can offer expedited (1 working day) or standard delivery options (3 working days).
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Simplify operations
Let Amazon free you up for your core business, by managing your inventory placement, shipping carriers, and fulfilment all across the Europe.
Unbranded packaging
Orders are shipped in unbranded packaging, which does not contain any Amazon branding. *
*Unbranded packaging is available for sortable inventory that does not exceed 45.72 x 35.56 x 20.32 cm and/or 9 kg. Packaging materials – including boxes and tape – do not contain Amazon branding. You can also choose which of your orders ship in unbranded packaging at no additional fee by selecting ‘Ship only in unbranded packaging’ option on the order creation page.

How MCF works

Send all or some of your inventory directly to an Amazon fulfilment centre. When customers purchase products on your website or another third-party sales channel, we receive your orders and pick, pack, and ship them directly to your customers.

For orders submitted against on hand inventory (i.e. inventory that is received and stowed in a fulfilment centre), both Standard and Expedited orders will ship at the latest within 1 working day.

MCF is available with Fulfilment by Amazon (FBA). If you do use FBA to sell on Amazon, your existing inventory will serve both Amazon customers and customers from your other sales channels.
How Amazon multi channel fulfillment (MCF) works

Want to learn more about how MCF can help you grow your business?

Email us at launchmcf@amazon.com to request a meeting with our sales team.

Getting started

If you have inventory within an Amazon fulfilment centre, you can utilise any of the below methods with no additional registration required. MCF offers three simple solutions:


Quick order creation

This feature allows you to create fulfilment orders one at a time via an easy-to-use tool within Seller Central.

Ideal for:
  1. Selling partners that want to explore the benefits of MCF
  2. Selling partners with lower order volumes
The MCF order creation page can be accessed in two separate ways:
  1. Within Seller Central:
  • From top navigation of Seller Central, select the "Inventory" drop-down
  • Select the product(s) you want to create a fulfilment order for
  • from the top action menu choose "Create fulfilment order"
Both options above will bring you to the MCF order creation page. There, you will just need to provide your customer’s delivery address, items to fulfil and a delivery speed selection in order to quickly place an order.


Bulk order creation

This feature allows you to create multiple fulfilment orders at once by populating a standard order entry excel spreadsheet and then uploading it in the Bulk order creation page.
Ideal for:
  1. Selling partners with high order volumes that do not want to integrate with an API
  2. Selling partners with customers with reoccurring orders and/or subscriptions
The MCF order creation page can be accessed in two separate ways:
  1. Within the "Multi-channel fulfilment order creation" page, you can access the Bulk order upload functionality by clinking on the "Upload flat file" button on the top right corner of the page
Note: The system will flag errors for orders that have been submitted in the file. The orders that do not have issues will be created. Orders that contain errors must be resubmitted with the errors corrected.


API integration

MCF offers a robust set of APIs that allow you to connect your selling channels directly to the FBA fulfilment channel. With API integration there is no requirement for manual effort in creating MCF orders. Fulfilment orders are automatically created when your customers place orders in your off-Amazon sales channel.
Ideal for:
  1. Selling partners with high order volume where manually creating orders is no longer scalable
  2. Selling partners that sell on a wide range of marketplaces
This can be accomplished in several ways:
  1. DIY
    • You can integrate directly with MCF. Reference our developer friendly APIs to create your own custom integration. Documentation
  2. Web store plugins
    • MCF plugins are available within many of the most popular e-commerce providers. No custom integration work is required. Follow steps below for each platform to begin automatic routing of your customer orders to MCF for fulfilment.
    • Available plugins:
  3. Multi-channel listing software
    • Multi-channel listing software can seamlessly connect your various selling channels to MCF. This is a good option if you sell on multiple marketplaces in addition to your own brand store and want to manage product listing and fulfilment from a single location. For more information on integration providers, visit the Marketplace Appstore to learn more.
    • Example platforms:
Note: The above list is not exhaustive of all multi-channel listing software available in the marketplace. Selling partners should research and find the best available provider based on their own unique business requirements.
Multi-Channel Fulfilment has simplified our operations and allowed us to grow across multiple direct sales channels without adding supply chain complexity. Amazon’s fast and reliable delivery allows all of our customers to have a best-in-class experience regardless of the site they find us on.
Tyler Coopmanetailz

Multi-Channel Fulfilment Pricing

Pricing is simplified with Multi-Channel Fulfilment: According to the size of your product and where you are shipping it to, a standard fee applies. The examples below give you a broad overview:

You can find more details about FBA and a full set of our fees in the following languages:

Product examples

Product type
SD Card
Wooden Cabinet
Product size
Small Envelope
Standard Parcel
Standard Oversize
Large Oversize
3.2 x 2.4 x 0.2 cm
25.5 x 18.5 x 17 cm
74 x 56 x 32 cm
150 x 10 x 10 cm
Shipping Weight
30 g
1.85 kg
6.2 kg
8.5 kg
Domestic UK Fulfillment Fee
(Standard shipping 3 working days)
£ 3.35
£ 6.56
£ 20.72
Domestic UK Fulfillment Fee
(Expedited shipping 1 working day)
£ 3.69
£ 19.41
£ 23.38
Please note that due to Brexit, as of January 1, 2021, Amazon is unable to fulfill FBA orders across the border between the UK and EU. To sell with FBA in both the UK and EU, you will need to send inventory to fulfilment centres in the UK and EU. Click here to learn more (login required).

Help grow your business with Fulfilment by Amazon

Selling on Amazon allows you to reach tens of millions of shoppers, whether you’re selling one item or millions. Your account configuration is set to sell across Europe

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£25 (excl. VAT) per month + selling fees

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