Multi-Channel Fulfilment

Fulfilment across multiple sales channels

Use your FBA inventory to fulfil customer orders from other sales channels—including your own.

Already selling on Amazon?

Get started

_

Not an Amazon seller?

Sign up for MCF

 

China based seller?
icon: a star in a circle
UK Amazon sellers who use both MCF and FBA are able to increase their Amazon.co.uk sales revenue by an average of 29%. Learn more
video thumbnail

Why Amazon Multi-Channel Fulfilment?

Leverage Amazon’s world-class fulfilment network, operational expertise, and trusted shipping options, to pick, pack, and ship your off-Amazon orders-- for your own site or marketplaces (shopify, ebay etc.) to super charge your business growth
A shipping box in motion
Fast, trusted fulfilment
Grow your business with Prime-like delivery speeds. Get orders delivered in 1 calendar day (expedited) or 2-3 calendar days (Standard) from when the order ships.
A hand holding a floating dollar symbol
Unbranded packaging
Orders are shipped in unbranded packaging, which does not contain any Amazon branding.*
A computer monitor
Predictable Costs
Keep fulfilment costs low with just one fee for pick, pack, and ship.
A barcode being scanned
Automated fulfilment
Choose from 100+ prebuilt and developer-friendly integrations like Shopify, BigCommerce, or free integrations like Veeqo, or build a custom integration.
A delivery van with a checkmark symbol encircled
Streamlined inventory
Use one pool of inventory for all your sales channels and save time and money.
A round stopwatch with a motion symbol
Fully tracked orders
Track orders from fulfilment centre to your customer's doorstep within 24 hours for priority and expedited shipments.*
*For on-hand inventory

Want to learn more about how MCF can help you grow your business?

Email us at launchmcf@amazon.com to request a meeting with our sales team.

See how other sellers are growing their business with Amazon Multi-Channel Fulfilment

Featured content

Discover how you can transform your order fulfilment with Amazon Multi-Channel Fulfilment
A price tag with a currency symbol

Pricing

View the full rate card and learn more about pricing for Amazon Multi-Channel Fulfilment.
A speech bubble displaying the letter "i," representing information

FAQs

Get answers to the frequently asked questions about Amazon Multi-Channel Fulfilment.

Amazon Multi-Channel Fulfilment is also available in the following countries:

Frequently Asked Questions

What is Amazon Multi-Channel Fulfilment (MCF)?
Amazon Multi-Channel Fulfilment (MCF) is a fulfilment service that allows businesses to use Amazon's fulfilment network to store, pick, pack, and deliver orders placed through sales channels outside Amazon. It can help businesses manage fulfilment across their own websites and other online sales channels from a central inventory.

MCF can help businesses:

1. Fulfil orders from multiple sales channels using Amazon's fulfilment network.
2. Simplify storage and shipping by having Amazon handle fulfilment operations.
3. Offer delivery options to customers across different sales channels.
4. Reduce the need to manage fulfilment in-house while using Amazon's logistics infrastructure.

MCF is part of Amazon's broader fulfilment offering. Businesses can also use Fulfilment by Amazon (FBA) to store, pick, pack, and ship products sold through Amazon.

The service can be useful for businesses that sell through multiple online channels and want to centralise their fulfilment operations.
Multi-Channel Fulfillment
Amazon logo: United Kingdom
© 2026 Amazon.com, Inc. or its affiliates.
Facebook logo
Twitter logo
LinkedIn logo
Tiktok logo
YouTube logo