Reach more customers
24/7 on Amazon

When you sell on Amazon, your products are potentially visible to customers worldwide - and it's open 24/7. Selling on Amazon can help you grow your business faster.
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Stay brand safe with Amazon Brand Registry

Amazon Brand Registry unlocks a suite of tools designed to help you protect and build your brand, creating a better experience for customers.

If you already have an active registered or pending trademark, you can start the enrollment process now.
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New Seller Incentives

Get started with £42,000 in incentives

Ready to sell with Amazon? As a new seller, you can take advantage of a series of incentives.
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10% back on your first £40,000 in branded sales, then 5% back through your first year until reaching £42,000 in bonus value*
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£80 credit for shipments into the Amazon fulfilment network using the Amazon Partnered Carrier program or £160 credit towards fulfilment costs when you use Amazon Global Logistics
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Free storage and customer returns with auto-enrolment in the FBA New Selection program, if you use FBA
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Additional credits: £160 for Amazon Vine customer reviews*, £40 for Sponsored Products ads and £40 for Amazon Vouchers
*Only applicable if you enrol your brand in Amazon Brand Registry

Why should I start selling with Amazon?

We understand that making the decision to sell on Amazon is an important one for your business. Selling on Amazon will give you a range of benefits, here are some of the best ones
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Reach more customers
Millions of customers worldwide shop on Amazon.
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Build with tools
Benefit from our range of useful tools to help you protect and build your brand.
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For all businesses
Whether you’re selling B2C or B2B, your customers are already on Amazon.
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Get more flexibility
Sellers get flexibility when it comes to deciding what products they sell, how and where.
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A trusted brand
Amazon is a brand that customers already know and trust, which can benefit businesses of all sizes.
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Prime Experience
Take advantage of hassle-free shipping and customer service through Fulfilment by Amazon.
No website? No problem
You don’t need a website to sell on Amazon — and creating listings is easy.

You can add an offer to an existing product sold on Amazon or make a new product page in minutes.
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Are you searching for products you’d like to sell?
It can be a challenge to strike the right balance between sticking with popular products or switching it up with something that might sell even better.

Use Amazon tools to find products ideas:
Look for higher demand, lower competition products
You may see products in high demand, but what’s the competition like? The number of reviews can give you an idea. Generally, high-demand products with a lower number of reviews indicate lower competition and an opportunity for you to jump in.
Keep an eye on “Most Wished For” products
Want a window into what customers are looking for right now?
Keep an eye on the “Movers & Shakers”
Updated hourly, the Amazon Movers & Shakers list shows the biggest gainers in sales rank over the last 24 hours. Check out our movers and shakers
Watch Hot New Releases
Do you have an idea for a new product? Check out hourly updates on the Amazon Hot New Releases to research how similar products are performing and get a sense for what type of market may be out there for your idea. Keep an eye on the new releases
Got a product idea? Estimate your revenue with our calculator
You can estimate your revenue by searching your product in our revenue calculator.
Make shipping and fulfilment
a breeze
Use our Fulfilment by Amazon (FBA) programme and we’ll take care of shipping, storage and customer service so you can focus on your brand.
Make it easier to sell across Europe
Let Amazon deal with customer service and returns
Is FBA right for your products?
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Want to sort out your own shipping?
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Selling Partners have seen an average of 35%* sales uplift when moving their products to FBA in the UK, thanks to faster delivery that customers love.
*This figure is based on a per‐channel analysis of data from Q4‐2019 to Q4‐2020 (excluding Q2‐2020 given the impact of COVID‐19). It is provided only as a general reference point. It does not reflect data updated in real‐time, and is not specific to any ASIN or product category

What's the cost?

The cost of selling on Amazon depends on your selling plan, product category, fulfilment strategy and more. You can read about each plan below:
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Selling plan

Choose the individual plan and you’ll pay £0.75 per unit sold. Choose the Professional plan and you’ll pay £25 (excl. VAT) per month, no matter how many units you sell.
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Referral fees

You’ll pay a referral fee for each item you sell. The amount depends on the product category, but most referral fees are between 8% and 15%.
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Fulfilment fees

You’ll pay a referral fee for each item you sell. The amount depends on the product category, but most referral fees are between 8% and 15%.
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Other costs

Some selling partners may charge additional fees (like long-term storage fees) or ask you to pay for optional programmes like advertising or premium account services.

Get access to Amazon's unique selling tools

Becoming an Amazon Selling Partner gives you access to our bespoke tools to help your business make the most of selling on Amazon.
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We’ll help you sell, even while you sleep
Amazon has created tools to help sellers increase their customer reach and sales. You can find out more about each of these tools below.
Automate Pricing
Our free Automate Pricing tool can help you adjust your prices quickly and automatically against your competition to help your chance of becoming the Featured Offer.
Deals & vouchers
Deals and vouchers can help to promote your brand and make your products easier for customers to discover. 

Highlight your products by gaining visibility on the deals page.
Amazon Ads
Help customers find your products by creating Sponsored Products ads to appear in related search results and product pages. You’ll only pay when customers click.
VAT Calculation Service
VAT Services on Amazon is a convenient and cost-effective VAT compliance solution to handle your VAT registration and filing requirements.

Manage your business on the go

The free Amazon Seller app is packed with features that help you manage your account and grow sales wherever you are. So that you can take care of business while on the go or away from your desk.
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Download from the App Store
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Save time quickly and easily
Save time with quick and easy access to sales, listings, and other store features
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Inventory and product prices
Manage inventory and product prices remotely
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Store Performance
Improve store performance by keeping up with customer reviews and requests
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Instant Notifications
Get instant notifications so you can resolve issues

Resources to help you with compliance and VAT

If you are looking to learn more about VAT or compliance we've created some resources for you to use below:
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This hub keeps you up to date with what can and can’t be sold in different countries.
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Get yourself registered to pay VAT in all countries you operate in.

Start selling today

Selling on Amazon allows you to reach tens of millions of shoppers, whether you're selling one item or millions. Your account configuration is set to sell across Europe
Ready to sign up?
£25 (excl. VAT) per month + selling fees
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© 2024 Amazon.com, Inc. or its affiliates.
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