ALREADY SELLING ON AMAZON?

Grow your business

Looking to grow your reach and boost your business? This page is your one-stop shop to find out what else you can do to give your business its next step in Selling on Amazon.
Tell us what you're looking for

Getting support

You are not alone when you’re selling on Amazon. We have all sorts of tools and resources to help you achieve success when selling on Amazon.

New to selling on Amazon?

First things first, get to know the ins and outs of e-commerce with our all-you-need-to-know article.
Your first 90 days are essential in launching on Amazon. Check out our New Seller Guide to give you the key things you need to do to start.

Optimise your sales by optimising your listings

Optimising your listings is one of the simplest and most effective ways to impact your sales. Here are four key things to do when you list any product:
1. Use relevant keywords
2. Add more product images
3. Add more bullet points and details
4. Set accurate categories
Optimise your sales

Getting stuck or don’t know how to use a specific feature? Seller University can help

Seller University has educational video and tutorials to help you master our tools. Here are the three most watched videos from Selling Partners.
Amazon jargon: Referral fees
For every item sold, selling partners pay Amazon a percentage of the total price-including item price, shipping cost, and any gift-wrapping charges--or a minimum amount, whichever is greater. Referral fees are in addition to selling plan fees.

Enable growth

So you're comfortable with selling on Amazon and now you want more? We have tools and
programmes built to grow your reach and sales while saving you time to focus on your key tasks.

Key Programmes to jump-start your growth

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FBA

Our free automate pricing tool can adjust your prices quickly and automatically against your competition to increase your chance of becoming the Featured Offer.
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Pan-EU FBA

Sell to millions with the Prime badge while saving on fulfilment costs.

Provide the fast delivery that customers love.
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Strategic Account Services

Collaborate and design your Amazon journey with your dedicated business consultant to help you navigate the intricacies of selling on Amazon.
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Automate pricing

Our free automate pricing tool can adjust your prices quickly and automatically against your competition to increase your chance of becoming the Featured Offer.
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Sponsored Ads

Help customers find your products by quickly creating Sponsored Products ads that appear in related search results and product pages—pay only when they click your ads. Run deals or offer vouchers to help increase conversion.
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Deals and Coupons

Collaborate and design your Amazon journey with your dedicated business consultant to help you navigate the intricacies of selling on Amazon.

Key Tools

computer icon with Amazon Smile logo

Manage Your Experiments

Use the Manage Your Experiments tool to help boost traffic, potentially increase conversion rates, and help drive sales.
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Amazon Vine

Amazon Vine invites trusted reviewers to post opinions about new products to help customers make informed purchases.
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VAT Calculation Services

VAT Services on Amazon is a convenient and cost-effective VAT compliance solution to handle your VAT registration and filing requirements.

Explore more product ideas for your growth

Product Opportunity Explorer* is a tool to explore customer demand for new product ideas and allows to you to understand Amazon customer search and purchasing behaviors to evaluate if there is unmet customer demand and an opportunity for you to meet that demand through new products.

Access the Product Opportunity Explorer or go to Product Opportunity Explorer in your seller central account by navigating through Menu → Growth → Product Opportunity Explorer.
Revenue calculator

Estimate your revenue

Enter your product details and fulfilment
costs to see real-time comparisons
between different fulfilment methods.

Compliance and tax tools

Amazon Compliance Solutions is an all-in-one place solution integrated within Seller Central across Tax, Environmental, Product and International Trade Compliance categories.
Tax
compliance
Explore our Amazon Compliance Solutions that support you to comply with tax regulations in the EU.
Product
compliance
Explore our Amazon Compliance Solutions for your product compliance.
Enviromental
compliance
Discover our Compliance Solutions that support you to comply with applicable environmental regulations.
International
trade compliance
We help you to speed up your shipments, you continue to grow your sales.
Amazon VAT resources
VAT Services on Amazon is a convenient and 
cost-effective VAT compliance solution to handle your VAT registration and filing requirements.

We offer VAT Services on Amazon in the UK, Germany, France, Italy, Spain, Poland and the Czech Republic.

Find out if you need to register for VAT?

Tell us about your business so we can help you determine whether you need to register for VAT:

Which country do you plan to sell in? (select one)

Do you have an Amazon Selling partner Account? (select one)

New to Selling on Amazon
You indicated you do not already have a selling partner account on Amazon. Signing up for the monthly no-commitment plan allows selling partners to reach tens of millions of shoppers on Amazon.co.uk and online in Europe. The monthly selling plan includes incredible benefits to help those just starting out and those looking to grow their business.
How do I know if I need to register for VAT in the EU?
The below information will help with understanding your potential VAT obligations, whether you need to register for VAT in an EU member state depends on the way you conduct your business. The key factors that determine if you have an obligation to register for VAT are: your business’ country of establishment, the location of your inventory, and your level of sales (read more about the ‘VAT thresholds’ in EU countries).
Amazon UK
Where is your business established?
In the United Kingdom
You need to register for VAT in the UK if:
  • You store goods in the UK; and
  • You sell them to consumers based in the UK; and
  • Your sales exceed the UK domestic VAT threshold of £85,000.
You may also need to register for VAT separately in other EU countries if:
  • You sell goods to consumers in other EU countries.
In a different EU Country
You need to register for VAT in the UK if:
  • You store your goods in the UK or
  • You sell to UK-based consumers (non-business); and
  • Your sales exceed the UK distance selling VAT threshold of £70,000.
Outside the EU
You need to register for VAT in the UK if:
  • You sell goods that you store in the UK to customers based in the EU.
You may also need to register for VAT separately in other EU countries if:
  • You sell goods to consumers in other EU countries.

How to register for VAT in the UK

Option 1: File on your own

Once you have established you need to register for VAT in the UK, submit an application form to the UK tax authorities. You can do this online on the HMRC (the UK tax authority) website

At the end of the VAT registration process you will be provided with a VAT number. You can use this to:
  • File VAT tax returns - Tell HMRC how much VAT you have collected and start claiming any VAT credit you may have accrued.
  • Issue VAT invoices - where you show the VAT collected from customers
  • Claim money back on your business expenses - (as well as import VAT paid at the time goods are imported into the EU). See how to claim VAT back on business expenses for more information

Option 2: Let Amazon help

VAT Services on Amazon
VAT Services on Amazon is a convenient and cost-effective solution for handling your VAT registration and filing requirements directly from Seller Central. Learn more about VAT Services on Amazon
If you have questions about your VAT compliance and obligations, it’s always best to seek professional advice.
Note: Goods which are imported into the EU are subject to Customs duty and Import VAT.
Thanks for Selling on Amazon
How do I know if I need to register for VAT in the EU?
The below information will help with understanding your potential VAT obligations, whether you need to register for VAT in an EU member state depends on the way you conduct your business. The key factors that determine if you have an obligation to register for VAT are: your business’ country of establishment, the location of your inventory, and your level of sales (read more about the ‘VAT thresholds’ in EU countries).
Amazon UK
Where is your business established?
In the United Kingdom
You need to register for VAT in the UK if:
  • You store goods in the UK; and
  • You sell them to consumers based in the UK; and
  • Your sales exceed the UK domestic VAT threshold of £85,000.
You may also need to register for VAT separately in other EU countries if:
  • You sell goods to consumers in other EU countries.
In a different EU Country
You need to register for VAT in the UK if:
  • You store your goods in the UK or
  • You sell to UK-based consumers (non-business); and
  • Your sales exceed the UK distance selling VAT threshold of £70,000.
Outside the EU
You need to register for VAT in the UK if:
  • You sell goods that you store in the UK to customers based in the EU.
You may also need to register for VAT separately in other EU countries if:
  • You sell goods to consumers in other EU countries.

How to register for VAT in the UK

Option 1: File on your own

Once you have established you need to register for VAT in the UK, submit an application form to the UK tax authorities. You can do this online on the HMRC (the UK tax authority) website

At the end of the VAT registration process you will be provided with a VAT number. You can use this to:
  • File VAT tax returns - Tell HMRC how much VAT you have collected and start claiming any VAT credit you may have accrued.
  • Issue VAT invoices - where you show the VAT collected from customers
  • Claim money back on your business expenses - (as well as import VAT paid at the time goods are imported into the EU). See how to claim VAT back on business expenses for more information

Option 2: Let Amazon help

VAT Services on Amazon
VAT Services on Amazon is a convenient and cost-effective solution for handling your VAT registration and filing requirements directly from Seller Central. Learn more about VAT Services on Amazon
If you have questions about your VAT compliance and obligations, it’s always best to seek professional advice.
Note: Goods which are imported into the EU are subject to Customs duty and Import VAT.
New to Selling on Amazon
You indicated you do not already have a selling partner account on Amazon. Signing up for the monthly no-commitment plan allows selling partners to reach tens of millions of shoppers on Amazon.co.uk and online in Europe. The monthly selling plan includes incredible benefits to help those just starting out and those looking to grow their business.
How do I know if I need to register for VAT in the EU?
The below information will help with understanding your potential VAT obligations, whether you need to register for VAT in an EU member state depends on the way you conduct your business. The key factors that determine if you have an obligation to register for VAT are: your business’ country of establishment, the location of your inventory, and your level of sales (read more about the ‘VAT thresholds’ in EU countries).
Amazon Germany
Where is your business established?
In Germany
You need to register for VAT in Germany if:
  • You store goods in the Germany; and
  • You sell them to consumers based in Germany; and
  • Your sales exceed the German domestic VAT threshold of €17,500.
You may also need to register for VAT separately in other EU countries if:
  • You sell goods to consumers in other EU countries.
In a different EU Country
You need to register for VAT in Germany if:
  • You store your goods in Germany or
  • You sell to German-based consumers (non-business); and
  • Your sales exceed Germany distance selling VAT threshold of €100,000.
Outside the EU
You need to register for VAT in Germany if:
  • You sell goods that you store in Germany to customers based in the EU.
You may also need to register for VAT separately in other EU countries if:
  • You sell goods to consumers in other EU countries.

How to register for VAT in Germany

Option 1: File on your own

Once you have established you need to register for VAT in Germany you are required to submit an application form to German tax authorities. Further information can be found at the BZSt, the German Federal Central Tax Office

At the end of the VAT registration process you will be provided with a VAT number. You can use this to:
  • File VAT tax returns - Tell BZSt how much VAT you have collected and start claiming any VAT credit you may have accrued.
  • Issue VAT invoices - where you show the VAT collected from customers
  • Claim money back on your business expenses - (as well as import VAT paid at the time goods are imported into the EU). See how to claim VAT back on business expenses for more information

Option 2: Let Amazon help

VAT Services on Amazon
VAT Services on Amazon is a convenient and cost-effective solution for handling your VAT registration and filing requirements directly from Seller Central. Learn more about VAT Services on Amazon
If you have questions about your VAT compliance and obligations, it’s always best to seek professional advice.
Note: Goods which are imported into the EU are subject to Customs duty and Import VAT.
Thanks for Selling on Amazon
You indicated you already have a selling partner account on Amazon.
Helpful quick links (Seller Central login required):
How do I know if I need to register for VAT in the EU?
The below information will help with understanding your potential VAT obligations, whether you need to register for VAT in an EU member state depends on the way you conduct your business. The key factors that determine if you have an obligation to register for VAT are: your business’ country of establishment, the location of your inventory, and your level of sales (read more about the VAT thresholds’ in EU countries).
Amazon Germany
Where is your business established?
In Germany
You need to register for VAT in Germany if:
  • You store goods in the Germany; and
  • You sell them to consumers based in Germany; and
  • Your sales exceed the German domestic VAT threshold of €17,500.
You may also need to register for VAT separately in other EU countries if:
  • You sell goods to consumers in other EU countries.
In a different EU Country
You need to register for VAT in Germany if:
  • You store your goods in Germany or
  • You sell to German-based consumers (non-business); and
  • Your sales exceed Germany distance selling VAT threshold of €100,000.
Outside the EU
You need to register for VAT in Germany if:
  • You sell goods that you store in Germany to customers based in the EU.
You may also need to register for VAT separately in other EU countries if:
  • You sell goods to consumers in other EU countries.

How to register for VAT in Germany

Option 1: File on your own

Once you have established you need to register for VAT in Germany you are required to submit an application form to German tax authorities. Further information can be found at the BZSt, the German Federal Central Tax Office

At the end of the VAT registration process you will be provided with a VAT number. You can use this to:
  • File VAT tax returns - Tell BZSt how much VAT you have collected and start claiming any VAT credit you may have accrued.
  • Issue VAT invoices - where you show the VAT collected from customers
  • Claim money back on your business expenses - (as well as import VAT paid at the time goods are imported into the EU). See how to claim VAT back on business expenses for more information

Option 2: Let Amazon help

VAT Services on Amazon
VAT Services on Amazon is a convenient and cost-effective solution for handling your VAT registration and filing requirements directly from Seller Central. Learn more about VAT Services on Amazon
If you have questions about your VAT compliance and obligations, it’s always best to seek professional advice.
Note: Goods which are imported into the EU are subject to Customs duty and Import VAT.
New to Selling on Amazon
You indicated you do not already have a selling partner account on Amazon. Signing up for the monthly no-commitment plan allows selling partners to reach tens of millions of shoppers on Amazon.co.uk and online in Europe. The monthly selling plan includes incredible benefits to help those just starting out and those looking to grow their business.
How do I know if I need to register for VAT in the EU?
The below information will help with understanding your potential VAT obligations, whether you need to register for VAT in an EU member state depends on the way you conduct your business. The key factors that determine if you have an obligation to register for VAT are: your business’ country of establishment, the location of your inventory, and your level of sales (read more about the ‘VAT thresholds’ in EU countries).
Amazon France
Where is your business established?
In France
You need to register for VAT in France if:
  • You store goods in France; and
  • You sell them to consumers based in France; and
  • Your sales exceed the French domestic VAT threshold of €82,200.
You may also need to register for VAT separately in other EU countries if:
  • You sell goods to consumers in other EU countries.
In a different EU Country
You need to register for VAT in France if:
  • You store your goods in France or
  • You sell to French-based consumers (non-business); and
  • Your sales exceed French distance selling VAT threshold of €35,000.
Outside the EU
You need to register for VAT in France if:
  • You sell goods that you store in France to customers based in the EU.
You may also need to register for VAT separately in other EU countries if:
  • You sell goods to consumers in other EU countries.

How to register for VAT in France

Option 1: File on your own

Once you have established you need to register for VAT in France you are required to submit an application form to French tax authorities. Further information can be found at the French Tax Administration official web page

At the end of the VAT registration process you will be provided with a VAT number. You can use this to:

Option 2: Let Amazon help

VAT Services on Amazon
VAT Services on Amazon is a convenient and cost-effective solution for handling your VAT registration and filing requirements directly from Seller Central. Learn more about VAT Services on Amazon
If you have questions about your VAT compliance and obligations, it’s always best to seek professional advice.
Note: Goods which are imported into the EU are subject to Customs duty and Import VAT.
Thanks for Selling on Amazon
You indicated you already have a selling er account on Amazon. Please click here to login to your selling partner account.
Helpful quick links:
How do I know if I need to register for VAT in the EU?
The below information will help with understanding your potential VAT obligations, whether you need to register for VAT in an EU member state depends on the way you conduct your business. The key factors that determine if you have an obligation to register for VAT are: your business’ country of establishment, the location of your inventory, and your level of sales (read more about the ‘VAT thresholds’ in EU countries).
Amazon France
Where is your business established?
In France
You need to register for VAT in France if:
  • You store goods in France; and
  • You sell them to consumers based in France; and
  • Your sales exceed the French domestic VAT threshold of €82,200.
You may also need to register for VAT separately in other EU countries if:
  • You sell goods to consumers in other EU countries.
In a different EU Country
You need to register for VAT in France if:
  • You store your goods in France or
  • You sell to French-based consumers (non-business); and
  • Your sales exceed French distance selling VAT threshold of €35,000.
Outside the EU
You need to register for VAT in France if:
  • You sell goods that you store in France to customers based in the EU.
You may also need to register for VAT separately in other EU countries if:
  • You sell goods to consumers in other EU countries.

How to register for VAT in France

Option 1: File on your own

Once you have established you need to register for VAT in France you are required to submit an application form to French tax authorities. Further information can be found at the French Tax Administration official web page

At the end of the VAT registration process you will be provided with a VAT number. You can use this to:

Option 2: Let Amazon help

VAT Services on Amazon
VAT Services on Amazon is a convenient and cost-effective solution for handling your VAT registration and filing requirements directly from Seller Central. Learn more about VAT Services on Amazon
If you have questions about your VAT compliance and obligations, it’s always best to seek professional advice.
Note: Goods which are imported into the EU are subject to Customs duty and Import VAT.
New to Selling on Amazon
You indicated you do not already have a selling partner account on Amazon. Signing up for the monthly no-commitment plan allows selling partners to reach tens of millions of shoppers on Amazon.co.uk and online in Europe. The monthly selling plan includes incredible benefits to help those just starting out and those looking to grow their business.
How do I know if I need to register for VAT in the EU?
The below information will help with understanding your potential VAT obligations, whether you need to register for VAT in an EU member state depends on the way you conduct your business. The key factors that determine if you have an obligation to register for VAT are: your business’ country of establishment, the location of your inventory, and your level of sales (read more about the ‘VAT thresholds’ in EU countries).
Amzon Italy
Where is your business established?
In Italy
You need to register for VAT in Italy if:
  • You store goods in the Italy; and
  • You sell them to consumers based in Italy
You may also need to register for VAT separately in other EU countries if:
  • You sell goods to consumers in other EU countries.
In a different EU Country
You need to register for VAT in Italy if:
  • You store your goods in Italy or
  • You sell to Italian-based consumers (non-business); and
  • Your sales exceed Italian distance selling VAT threshold of €35,000.
Outside the EU
You need to register for VAT in Italy if:
  • You sell goods that you store in Italy to customers based in the EU.
You may also need to register for VAT separately in other EU countries if:
  • You sell goods to consumers in other EU countries.

How to register for VAT in Italy

Option 1: File on your own

Once you have established you need to register for VAT in Italy you are required to submit an application form to Italian tax authorities. Further information can be found at the Italian Tax Administration official web page

At the end of the VAT registration process you will be provided with a VAT number. You can use this to:

Option 2: Let Amazon help

VAT Services on Amazon
VAT Services on Amazon is a convenient and cost-effective solution for handling your VAT registration and filing requirements directly from Seller Central. Learn more about VAT Services on Amazon
If you have questions about your VAT compliance and obligations, it’s always best to seek professional advice.
Note: Goods which are imported into the EU are subject to Customs duty and Import VAT.
Thanks for Selling on Amazon
You indicated you already have a selling partner account on Amazon.
Helpful quick links:
How do I know if I need to register for VAT in the EU?
The below information will help with understanding your potential VAT obligations, whether you need to register for VAT in an EU member state depends on the way you conduct your business. The key factors that determine if you have an obligation to register for VAT are: your business’ country of establishment, the location of your inventory, and your level of sales (read more about the ‘VAT thresholds’ in EU countries).
Amazon Italy
Where is your business established?
In Italy
You need to register for VAT in Italy if:
  • You store goods in the Italy; and
  • You sell them to consumers based in Italy;
You may also need to register for VAT separately in other EU countries if:
  • You sell goods to consumers in other EU countries.
In a different EU Country
You need to register for VAT in Italy if:
  • You store your goods in Italy or
  • You sell to Italian-based consumers (non-business); and
  • Your sales exceed Italian distance selling VAT threshold of €35,000.
Outside the EU
You need to register for VAT in Italy if:
  • You sell goods that you store in Italy to customers based in the EU.
You may also need to register for VAT separately in other EU countries if:
  • You sell goods to consumers in other EU countries.

How to register for VAT in Italy

Option 1: File on your own

Once you have established you need to register for VAT in Italy you are required to submit an application form to Italian tax authorities. Further information can be found at the Italian Tax Administration official web page

At the end of the VAT registration process you will be provided with a VAT number. You can use this to:

Option 2: Let Amazon help

VAT Services on Amazon
VAT Services on Amazon is a convenient and cost-effective solution for handling your VAT registration and filing requirements directly from Seller Central. Learn more about VAT Services on Amazon
If you have questions about your VAT compliance and obligations, it’s always best to seek professional advice.
Note: Goods which are imported into the EU are subject to Customs duty and Import VAT.
New to Selling on Amazon
You indicated you do not already have a selling partner account on Amazon. Signing up for the monthly no-commitment plan allows selling partners to reach tens of millions of shoppers on Amazon.co.uk and online in Europe. The monthly selling plan includes incredible benefits to help those just starting out and those looking to grow their business.
How do I know if I need to register for VAT in the EU?
The below information will help with understanding your potential VAT obligations, whether you need to register for VAT in an EU member state depends on the way you conduct your business. The key factors that determine if you have an obligation to register for VAT are: your business’ country of establishment, the location of your inventory, and your level of sales (read more about the ‘VAT thresholds’ in EU countries).
Amazon Spain
Where is your business established?
In Spain
You need to register for VAT in Spain if:
  • You store goods in Spain; and
  • You sell them to consumers based in Spain
You may also need to register for VAT separately in other EU countries if:
  • You sell goods to consumers in other EU countries.
In a different EU Country
You need to register for VAT in Spain if:
  • You store your goods in Spain or
  • You sell to Spanish-based consumers (non-business); and
  • Your sales exceed Spain distance selling VAT threshold of €35,000.
Outside the EU
You need to register for VAT in Spain if:
  • You sell goods that you store in Spain to customers based in the EU.
You may also need to register for VAT separately in other EU countries if:
  • You sell goods to consumers in other EU countries.

How to register for VAT in Spain

Option 1: File on your own

Once you have established you need to register for VAT in Spain you are required to submit an application form to Italian tax authorities. Further information can be found at the Spanish Tax Administration official web page

At the end of the VAT registration process you will be provided with a VAT number. You can use this to:

Option 2: Let Amazon help

VAT Services on Amazon
VAT Services on Amazon is a convenient and cost-effective solution for handling your VAT registration and filing requirements directly from Seller Central. Learn more about VAT Services on Amazon
If you have questions about your VAT compliance and obligations, it’s always best to seek professional advice.
Note: Goods which are imported into the EU are subject to Customs duty and Import VAT.
Thanks for Selling on Amazon
You indicated you already have a selling partner account on Amazon.
Helpful quick links:
How do I know if I need to register for VAT in the EU?
The below information will help with understanding your potential VAT obligations, whether you need to register for VAT in an EU member state depends on the way you conduct your business. The key factors that determine if you have an obligation to register for VAT are: your business’ country of establishment, the location of your inventory, and your level of sales (read more about the ‘VAT thresholds’ in EU countries).
Amazon Spain
Where is your business established?
In Spain
You need to register for VAT in Spain if:
  • You store goods in Spain; and
  • You sell them to consumers based in Spain
You may also need to register for VAT separately in other EU countries if:
  • You sell goods to consumers in other EU countries.
In a different EU Country
You need to register for VAT in Spain if:
  • You store your goods in Spain or
  • You sell to Spanish-based consumers (non-business); and
  • Your sales exceed Spain distance selling VAT threshold of €35,000.
Outside the EU
You need to register for VAT in Spain if:
  • You sell goods that you store in Spain to customers based in the EU.
You may also need to register for VAT separately in other EU countries if:
  • You sell goods to consumers in other EU countries.

How to register for VAT in Spain

Option 1: File on your own

Once you have established you need to register for VAT in Spain you are required to submit an application form to Italian tax authorities. Further information can be found at the Spanish Tax Administration official web page

At the end of the VAT registration process you will be provided with a VAT number. You can use this to:

Option 2: Let Amazon help

VAT Services on Amazon
VAT Services on Amazon is a convenient and cost-effective solution for handling your VAT registration and filing requirements directly from Seller Central. Learn more about VAT Services on Amazon
If you have questions about your VAT compliance and obligations, it’s always best to seek professional advice.
Note: Goods which are imported into the EU are subject to Customs duty and Import VAT.

Check out the compliance hub

To help you get to know your ins and outs of compliance we’ve compiled the information you might need to remain compliant and protect you and your business.
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