Amazon FBA: Fulfilling, for you.

We've made fulfillment easy with Fulfillment by Amazon (FBA). We take care of storing, picking, packing and shipping your products to customers along with 24/7 trusted customer service in the local languages of Amazon’s stores.
£25 (excl. VAT) per month + selling fees
Select the option that best fits your business:

Become our Selling Partner with FBA and scale your business from day 1

With FBA, you’ll start your Amazon journey with a boost, reaching millions of customers and providing a Prime Experience with Amazon's unique logistic network. Discover FBA and its unique selling benefits.

Your sales may achieve a boost of up to 35%* as a result of free faster delivery that customers love.

What is FBA?

FBA is our storage, shipping and customer service programme that lets you benefit from Amazon’s unparalleled fulfilment expertise.

Simply send your products to our Fulfilment Centers (FCs) across the UK and Europe and we can handle the rest with a one-day delivery promise providing a Prime Experience for your customers from order delivery to after-sales assistance.
Amazon delivery driver

On average, our Selling Partners see a sales uplift of 35%* when moving their products to FBA, as a result of faster delivery

*Figure based on an analysis done in 2019 and 2020 (excluding COVID‐19 impact). It is provided as a general reference point and it’s not related to any specific ASIN or product category. Actual results may vary based on a wide range of factors. Amazon does not guarantee any particular outcome for your business by using FBA.

Why should you use FBA?

Conveyor belt of boxes

Benefit from Amazon’s fulfilment expertise

We know fulfilment inside out, you’ll benefit from the cutting-edge technology in our fulfilment centers. FBA is a cost saving opportunity: no warehousing or additional staff needed. We strive to continuously innovate fulfilment and improve our selling partner satisfaction.

Give a Prime Experience to millions of customers

Products you list on FBA can qualify for the Prime badge, where customers get fast, one-day delivery. That makes your items stand out and we know how customers love Prime.
Amazon delivery driver carrying a box
Amazon delivery driver van

Save time by letting us do the heavy lifting

Our fulfilment centers are built with your inventory in mind. We handle the order management, delivery and after-sales services, so you can focus on your business. Furthermore, in case of any shipment problems, Amazon will take the burden off of you.

Expand your business across Europe

FBA is the ultimate solution to grow your business locally and across Europe. With specialised programmes tailored to the needs of our Selling Partners, you will reach millions more potential customers by entering new diverse stores with our support.
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Hear from Selling Partners on how FBA helps their business

Tayo Adebisi thumbnail
We’ve seen significantly higher sales and revenues with FB
Tayo AdebisiCEO, TILZ Prosperitas Ltd
Such a low hassle way to sell products into the EU
Dhruvin PatelOptometrist and Founder, Ocushield
Dhruvin Patel Thumbnail

How FBA works in 3 simple steps

Thousands of sellers choose FBA because it’s efficient and makes things easy.
Person taping a box shut

You ship the products to us

We receive them in our fulfilment centers; you’ll be provided with transparent information on the status of your shipment step by step.
Amazon delivery driver carrying a box

We ship the items that you sell

We automatically pick, pack and ship products to your customers quickly and reliably along with tracking of shipment.
Person receiving Amazon Prime parcel

We manage returns, refunds and value recovery

Our customer services teams take care of returns and refunds, and we’ll also take care of unsold stock whether you choose to recover it or dispose of it. You’ll always be kept updated on costs.

Get started with FBA in 5 simple steps

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Register for FBA

After creation of Amazon Selling account, login to Seller central.

Check your FBA registrations status in the Account information page.
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Create new or convert product listings to FBA

Decide the products you would like to send to Amazon. You can either convert existing products or create new.
FBA Opportunities page on Seller central can help with recommendations from your existing products.
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Prepare your products and send them to our FCs

Follow specific preparation guidelines in the ‘Packaging and Prep requirements’ help page on Seller Central.

Learn about the Send to Amazon Workflow on Seller University.
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We ship what you sell

Once we receive your products in FCs, your product listing will be live on FBA.

When a customer places an order, we take care of packing, sending them and providing customer service.

Manage and grow your FBA business

In Seller Central, you will be provided with detailed reporting tools and dashboards to help forecast your FBA inventory.

The perfect incentive to start selling with FBA

The FBA New Selection Programme

FBA New Selection programme offers free storage, removals and return processing for a limited time for eligible, New-to-FBA ASINs. Once you enrol in the programme, you can use these benefits for an unlimited number of new parent ASINs per year.
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10% rebate on average for branded ASIN sales. The rebate will be applied for selling partners who complete brand registry.
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Free monthly storage for 120 days and free removals for 180 days for 100 units of standard-size items.
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Free return processing only on apparel, shoes and bags.
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You’ll be enrolled in the programme automatically if you create your first shipment within 90 days of listing your first buyable ASIN

Grow your business with Pan-European programme and Remote Fulfilment between the UK and EU

Reach millions of potential customers across Europe by entering new diverse stores with Amazon support.
"Such a low hassle way to sell products into the EU."
Dhruvin Patel
Optometrist and Founder, Ocushield
Illustration of a rocket lab

Expand your reach with flexible storage options, thanks to Pan-European FBA

Save on your Fulfilment costs by up to 53%* in all the countries where you store your products.
Accelerate your growth with flexible storage. You decide where to store your products.
Sell in Europe with a single VAT number and thanks to Call-Off Stock (COS). COS simplifies the process to either enroll into Pan-European FBA or to increase your placement options.
Delight your customers with Amazon faster delivery. We will take care of storing your products closed to customers. No additional cost to you.

* Calculated as the highest achievable savings comparing the EFN fulfillment fees with the local fulfillment fees for each size/weight.
Pan-European FBA map
Remote Fulfilment Map

Sell across the border without the requirement of additional VAT, thanks to Remote Fulfilment

Inbound your products into one country, fulfil to many. Amazon will simply use that inventory to fulfil cross-border orders
Fulfill cross-border orders in both EU and UK with a single VAT number as Amazon will be responsible for payment of VAT.
Let Amazon take care of duties and customs. You sell, we ship.

How the
programmes work

Pan-European FBA

Remote Fulfilment between the UK and the EU

Inventory management
Flexible storage, you decide where to store your products.
Your products stored across United kingdom, France, Germany, Italy and/or Spain
Fulfilment costs
Local fulfilment fees in the countries you select for storage, while cross border fees in the remaining ones
Cross border fees between UK and EU
Importer of record
The Selling Partner
The customer
VAT requirements
VAT number required where goods are stored
VAT number not required in the destination store

List your product in storage countries with just two clicks and free of charge

European Expansion Accelerator is an automated solution that expands your Amazon business and creates your product listings, pricing, shipping settings & templates, and enrolls your products into fulfillment programmes in the stores selected for storage.
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Choose the right products for FBA, recommended by our advanced machine learning tool

Check which products in your catalogue could see the uplift in sales by enrolling in FBA programme with our “FBA Opportunities” tool, available in Seller Central. Grow your business by enrolling these high-potential products into FBA.

Utilizing advanced machine learning, this tool identifies products in your catalogue that stand to gain the most from FBA, helping you make informed decisions to maximize your success.
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Take a look at other programmes and features available for you!

Fulfillment Across Europe
Let Heavy & Bulky lighten your load
Using our delivery fulfilment solutions takes a load off your mind. You can minimize failed deliveries, improve communication with customers and increase your delivery accuracy.
Fulfillment Across Europe
FBA Low-price
Enjoy Amazon faster delivery time on your low-price selection of product as well. Check the eligibility of your products and discover more at this page
Fulfillment Across Europe
Amazon Automotive Part Finder
Offer the best selection of genuine parts and accessories from original equipment manufacturers and deliver them with faster and convenient shipping.

How fees work?

Our fees vary according to the type of products and programmes you are selling with. Here's a comparison of FBA charges for two different product types stored and sold in one month


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Wooden cabinet

18 x 10 x 3 cm
74 x 56 x 32 cm
Size Band
Small parcel =<400g
Standard oversize =<9.76kg
Product price on Amazon.co.uk
Number of units fulfilled by FBA
Total Revenue
Referral fee per unit
Total referal fees
Storage cost per unit
Fulfilment cost per unit
Picking, packing, customer service
Total FBA charges per unit
Total FBA charges
Fee percentage
The example mentioned above is for illustration purpose and charges may vary.
In addition to the above-mentioned fees, a monthly subscription of £25 is required to sell on Amazon. For more info see here

Downloadable rate cards

You can find more details about FBA and a full set of our fees in the following languages:

Revenue calculator

Estimate your Amazon revenue

Provide your product details and shipping costs to see an instant cost comparison between FBA and other fulfilment methods.
Revenue Calculator

All the help you need to succeed

As an Amazon Selling Partner, you have access to support options and educational resources
that have been tailored to your unique needs.
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Amazon Marketplace Professional Services
Navigate a constantly changing environment with your very own Marketplace Consultant always by your side.
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The VAT Hub for compliance
Your one-stop shop for VAT requirements and compliance.
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Seller University
Your ultimate hub of free education, equipping you with the knowledge and skills to excel in the Amazon Store.
Want some more information?

Frequently Asked Questions

What is Amazon FBA?
Fulfilment by Amazon (FBA) is a service where Amazon will take care of storing, packing and shipping your products, handling customer support and returns.
When you sign up for FBA, you will first need to pack and ship your products in bulk to one of our fulfilment centres.
FBA also has special programmes for specific types of products to suit your business, like Low-Price FBA, Pan-European FBA, FBA Subscribe & Save, Multi-Channel Fulfilment and FBA Heavy Bulky.
How to sell using Amazon FBA?
Create your Amazon Seller Partner account and log in to Seller Central. Then set up Amazon FBA. To sign up, you will need:
• A business email address or Amazon customer account
• A chargeable credit card (International credit cards are also accepted)
• A valid passport or national ID (Identity verification protects sellers and customers)
• Company registration details (with VAT number if possible)
• A valid phone number
• A bank account where Amazon can send you proceeds from your sales

Afterwards, get ready to create your product listing, add products to your Amazon catalogue, specify your FBA inventory and prepare your products to be sent to our FCs.
Is Amazon FBA really profitable?
Selling in the Amazon store with FBA can be very profitable. Your sales may achieve a boost of up to 35%* as a result of free faster delivery that customers love.
Is Amazon FBA good for beginners?
Yes, Amazon FBA is a good option for beginners with small or medium enterprises.

Over 225,000 European small and medium enterprises and brands sell on Amazon, and many of them use Amazon FBA to access Amazon's world-class customer service and returns, along with other advantages, such as automatic Prime eligibility. These benefits can help their businesses scale quickly.

Learn more in our beginner's guide to selling on Amazon.
What to sell with Amazon FBA?
What you can sell on Amazon FBA depends on the brand, product, and category. Some products are open to all sellers, some may require a professional seller account.
Check out the list of restricted products and products that are not eligible for FBA. For selling branded products that are protected by copyright, patent or trademark, you either need to be the owner of the business or an authorised reseller. To sell refurbished or preowned items, you need to qualify to sell on Amazon Renewed.
What is "fulfilment"?
The entire process of receiving, storing, picking, packing, and then shipping orders to the customers, including returns or exchanges, is called fulfilment.
To fulfil an order, you can opt for In-house fulfilment, Third-party fulfilment, Fulfilment by Amazon (FBA) or Multi Channel Fulfilment.
How do I get free storage, removals and free return processing?
FBA New Selection programme makes the launch of new products on FBA more accessible by offering free storage, free removal and free return processing of your new-to-FBA ASINs. In addition, brand owners who complete Brand Registry can take advantage of a monthly rebate of 10% on average for their sales of branded ASINs. If you’re a new seller, you’ll be enrolled in the programme automatically if you create your first shipment to our FCs within 90 days of listing your first buyable ASIN.
What is the difference between FBA and FBM?
FBA is Fulfilment by Amazon, and FBM is Fulfilment by Merchants. In FBA, Amazon handles the complete fulfilment process for you, whereas with FBM, the merchant (you) is responsible for storing, packing, shipping and delivering products to customers.

Frequently Asked Questions

What is an Amazon FBA seller?
An Amazon FBA seller is any ecommerce business that sells products via an Amazon store and is enrolled in the Fulfilment by Amazon (FBA) programme.
For Amazon FBA sellers, Amazon takes care of the logistics and operations, while FBA Sellers are responsible for selecting their products, shipping their inventory to the Amazon FBA fulfilment centres and ensuring that the inventory is always up-to-date.
How to prepare my products for the shipment to Fulfilment Center (FC)?
To prepare your products in the best possible way, learn from this video on how to label, pack and send your first FBA shipment
What happens once my FBA shipment reaches the Amazon FC?
Once your products are shipped to the FC, you can track its progress on the Shipping Queue page under the Shipments tab. Shipment statuses are:

Delivered: your shipment got delivered to the FC, but not yet checked-in.
Checked-in: your shipment has been moved from the facility yard to the dock door and is ready to be unloaded.
Receiving: scanning of your shipment ID labels and units are in progress and will be available for
sale once they have been processed.
Closed: all units are positively received in your shipment. If your products were in transit to a FC prior to the shipment being closed, your shipment will continue to be received. Do not, however, send inventory on a closed shipment as this may result in overage charges and the inventory not being properly received by the FC.
How much does FBA cost per item?
There are different fees based on which FBA services you opt for:
1. Fulfilment fees charged per unit sold, inclusive of packing, shipping, handling, customer service and returns.
2. Monthly Inventory Charges based on the inventory in the Amazon FBA fulfilment centres.

Amazon’s estimating tools like Revenue Calculator, Fee Review Report and Manage Your Inventory will support you estimate your FBA fees.
Are all Prime orders fulfilled by Amazon?
No, not all Prime orders can be fulfilled by Amazon.
For items that don't work well with FBA, like those that don't move quickly or whose demand is hard to predict, there is Seller Fulfilled Prime or SFP. It is a programme available to Amazon Prime members who can ship orders directly from their warehouse or storage location.
How does Amazon handle customer returns/refunds and customer service for my FBA orders?
With FBA, Amazon provides customer service and handles returns for all your FBA orders on your behalf.

Returns: when a customer returned product comes back to a FC, the condition of each item is assessed to determine if the item is sellable or unsellable. If sellable, it will be returned to your inventory and made available for purchase again, if unsellable, we will assess who caused the damage and determine the eligibility reimbursement.

Refunds: a refund is a customer credit for all or part of the cost of a purchased item. In some cases, customers are issued a “return less refund,” meaning the customer isn’t required to send the item back to the fulfilment centre but will still benefit from the credit. Some items that are not eligible for return may be eligible for a refund

Frequently Asked Questions

How does Pan-European FBA work?
After you’ve sent your products to an EU fulfilment centre, we’ll store your inventory across our fulfilment centres in the EU countries that you enabled for inventory placement in order to meet anticipated customer demand. We distribute your inventory across these countries at no additional cost. You can track your Pan-European FBA offers by using all of your standard reports and tools.

Pan-European FBA will only become active for a product after two conditions are met:
1) You have created an active FBA offer in all of the Amazon European stores listed as required on Pan-European FBA inventory.
2) You have sent your products to an EU fulfilment centre and enabled inventory placement in at least two countries among Germany, France, Italy, Spain or Poland. Belgium and the Netherlands are currently not options for Pan-European FBA inventory placement.
How does Remote Fulfilment between the UK and the EU work?
This programme allows FBA sellers with an EU account to store their inventory in local fulfilment centres and fulfil orders from other EU stores, maximising inventory control and flexibility. To sell between the UK and the EU using Remote Fulfilment, you must have the following:
• Access to both the UK and the EU stores in your Seller Central account
• Shipping programmes and export settings enabled. For EU to UK fulfilment, all EU stores must be enabled for export (Germany, Italy, France, Spain). If you have more than one EU account, each account must be managed separately.
What is FBA’s Manage Excess Inventory?
Amazon FBA's Manage Excess Inventory tool helps you track listings which have excess inventory and provides you information to take relevant action, as well as suggestions to improve the inventory performance. It helps you evaluate product demand and costs, seller inputs and price elasticity, identifies problems that may be affecting your product sales, and gives you options for selling your inventory.
What is FBA Sell-Through Rate?
The FBA Sell-Through Rate is the number of units sold and shipped in the last 90 days divided by the average number of units in stock. The average number of units in stock is obtained by taking snapshots of the inventory levels on the particular day in question, as well as 30, 60, and 90 days before that.
Your Manage Inventory Health Report on Seller Central shows your recommendations to improve your Sell-Through Rate.
What is FBA's Stranded Inventory Percentage?
A listing may become stranded if it was not created properly in first place or gets surpressed. If this happens, it starts collecting storage fees but is not available to be sold because the listing is not active.

Your performance is measured by the percentage of your FBA inventory units that can't be bought on Amazon right now. This is called the "stranded inventory percentage.
What is the FBA Restock Tool?
The FBA Restock Inventory tool helps you keep track of how many items you have in stock so you can meet customer demand by suggesting what products to restock, how many to order, and when to ship them.
This smart optimisation tool helps you predict when to replenish your items in stock, while taking into account your variable costs, expected revenue and future demands. The recommendations help you get the best return on your inventory investment by keeping just the right amount of inventory.
What is FBA’s Excess Inventory Percentage?
Excess inventory percentage is the percentage of your FBA inventory units that are excess, or have over 90 days of supply.
Excess or aged inventory negatively impacts the Inventory Performance Index, or IPI, which is a way to measure how well your inventory is doing over time.
Your IPI score checks the way you manage your FBA inventory. Your performance dashboard helps you find ways to increase sales, cut costs, and keep track of key performance metrics.
What is FBA In-Stock Rate?
In-stock rate tracks how successfully you maintain popular goods in stock.
This accounts for FBA goods that have had sales in past 60 days only. It doesn’t account for items without sales or for seller-fulfilled products (i.e. products for which you handle the storage, packing and shipping).
In Seller Central, this metric is shown on the inventory dashboard and updated daily. Maintaining a 90-100 percent in-stock rate is considered good.
What are the FBA recovery services available?
Amazon provides programmes to help FBA sellers recover value from customer returns and excess inventory. With the FBA Grade and Resell service, sellers can recoup value from unfulfillable customer returns by having them professionally graded and relisted as used items. With the FBA Liquidations programme, sellers can sell off excess or unsold inventory through Amazon's liquidation channels to recover some of the original cost. Enable FBA recovery services on Seller Central
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