SELL MORE WITH AMAZON
Start selling now
Get started with over £40,000 in potential benefits
£25 (excl. VAT) per month + selling fees

Now is the time to get started
Whether it's local or global we're helping you sell more. To help you achieve Perfect Launch, we offer the New Brand Bonus, 5% back on your first £800,000 in branded sales. And many more incentives like credits to try cost-per-click (CPC), advertising or kickstart your product reviews, and more - plus discountes Prime shipping, storage, returns, and more with Fulfilment by Amazon.
How can I get the New Brand Bonus?
Step 1: Sign up
Step 2: Register your brand
Step 3: Start selling
See below for a full list of incentives for new sellers and how to qualify. Terms and conditions apply—visit Seller Central for details.
We'll help you get started
Get started today with these incentives for new sellers:
Get 5% back on your first £800,000 in branded sales
Out-of-country sellers take £160 off fulfilment fees using Amazon Global Logistics
Get 90 days free storage for 50 units plus 180 days free removals with Fulfilment by Amazon
Get £40 credit for Sponsored Products CPC ads—bids are up to you
Receive up to 2000 free Transparency codes (£80 value)
Enrol one product in Vine for free for up to 30 trusted reviews (£160 value)
See below for a full list of incentives for new sellers and how to qualify.
Terms and conditions apply—visit Seller Central for details.
Terms and conditions apply—visit Seller Central for details.

Over £40000 in potential benefits
Amazon selling program
Your incentive
How to get
Fulfilment by Amazon benefits
90 days free storage on 50 units (or 30 oversize units)
Apparel/Shoes: 120 days free storage on 100 units
Apparel/Shoes: 120 days free storage on 100 units
5% rebate on sales of branded ASINs for brand-registered sellers
Send inventory to an Amazon fulfilment center within 12 months of listing your first buyable ASIN for auto-enrolment in FBA New Selection.
Complete Brand Registry if you are a brand owner. The rebate will be applied to fulfilment fees and will qualify for up to 50 units of standard-size items/30 units of oversize items for 90 days and up to 100 units of clothing and shoes items for 120 days.
£80 off inbound shipping
Send inventory to an Amazon fulfilment centre within 12 months of listing your first buyable ASIN.
£160 off fulfilment fees
Send inventory to an Amazon fulfilment centre within 12 months of listing your first buyable ASIN.
Advertising benefits
£40 credit
Send inventory to an Amazon fulfilment center within 12 months of listing your first buyable ASIN. Launch a Sponsored Products campaign for an FBA ASIN for the first £80 in credits. Advertise an FBA ASIN for at least 30 days for the second.
Start selling today
Put your products in front of the millions of customers who search Amazon.com every day.
£25 (excl. VAT) per month + selling fees

Just have a few items to sell?
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