Amazon Business helped us to embody our company strategy
Aryeh Safern
CEO & Founder, Access King BVBA
The company-owner of MutecPower brand, Access King, was one of the first sellers who started to work across all available countries on Amazon Seller Central. It was founded in 2012 in Belgium by Aryeh Safern with the aim to offer high end wiring and cables online, finding products that stand out from the dense competition. The company became a Selling Partner on Amazon straight away and outsourced the whole fulfilment part using FBA (Fulfilment by Amazon).
When Pan-EU came up, it was the best thing Amazon could have done for us, because we were able to send everything in the same location and Amazon could sort it out for all the European markets. This was a big boost for us in terms of sales as well.Aryeh SafernCEO & Founder, Access King BVBA
The team went through the challenging up and downs of Covid: in the beginning of the pandemic the everyday sales doubled, then the goods were sold out while production and ports in China got closed, so it was not possible to replenish the stock, and the company suffered from all the associated delays and shipping cost increases. Now the business is back to normal and looking forward to further develop their relationship with business customers on Amazon.
Amazon Business helped us to embody our company strategy
Aryeh remarks that Amazon Business, targeting business customers, helped to embody their company strategy.
When Amazon Business launched, we did two main things: first, we gave a discount to business users, and second, we gave a quantity discount to all businesses based on 5+, 10+ or 20+ purchases. It helps us a lot because business customers tend to come back to us every time. As you know, people love discountsAryeh SafernCEO & Founder, Access King BVBA
Aryeh also reveals his observations of the B2B customers behaviour:Aryeh also reveals his observations of the B2B customers behaviour:
Business customers are much less one-time buyers, they are repeated clients, they come back every time if they are happy. Sometimes, customers purchase large quantity, and come back a while later and purchase the same big quantity, so we know they have been happy with our products and with how we do our pricing.Aryeh SafernCEO & Founder, Access King BVBA
Growing the brand with Amazon
The brand MutecPower is trademarked in the EU and the USA. Aryeh shares that they had a great experience growing their brand on Amazon: “Through the Amazon service of Brand Registry we managed to grow our brand substantially and especially for B2B sales, companies tend to look at the brand.”
Key tips for aspiring companies
Aryeh shares his personal insights with other business owners selling on Amazon: “The most important thing is that you must be fully focused. You cannot take Amazon Business as a side job. If you want a business on Amazon, you must work, it’s a full-time job. Secondly, you must give your business customers lower business prices and quantity discounts.”
He marks out that two main challenges are high competition and low prices: there are thousands of sellers and it’s hard to win only with good pricing. So Aryeh gives a clue that he found to succeed: “You should find a product that is different, that stands out from the competition. What you can do is find a niche market, a product that does not have so much competition and get good prices on them.”
He marks out that two main challenges are high competition and low prices: there are thousands of sellers and it’s hard to win only with good pricing. So Aryeh gives a clue that he found to succeed: “You should find a product that is different, that stands out from the competition. What you can do is find a niche market, a product that does not have so much competition and get good prices on them.”
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