Sell Home Appliances

Sell Home and Kitchen Appliances Online

In 2022 alone, the revenue from home appliance sales in the UK crossed £8 billion , and online home appliances purchases are projected to grow steadily.

This indicates a good opportunity for existing or new sellers to sell home appliances online. However, before starting your own home appliances electronic store, there are several factors you’ll need to keep in mind.
£25 (excl. VAT) per month + selling fees
Home Appliances

What are home appliances?

Also called household appliances or domestic appliances, these are electric machines (often electronic as well) used to perform household activities, such as cooking, cleaning, and preserving food.

These can be major appliances – like refrigerators and washing machines, or small appliances – such as toasters and coffee makers. You can sell both categories online, whether new, used or refurbished.
sell kitchen appliances online
  • Know your products
  • What kind of products are you going to sell? Research which brands and types of appliances sell best, and understand how they are priced compared to competitors.
  • Sourcing
  • Where will you buy your products from – manufacturers, local vendors, wholesale dealers or retailers? Choose based on pricing, quality, transportation time and cost.
  • Website
  • Will you build your own site or use an existing one like Amazon? With the former, it takes time to build a loyal customer base – but once that’s done, they will purchase from you directly; with the latter, you may get access to an existing customer base, but you will be competing with many other sellers, some of whom may be more popular or well-established than you.
  • Storage, delivery and returns (fulfilment)
  • You need a strong plan for the entire fulfilment process – storing, packing and delivering products to customers. You must also have a robust returns policy: based on certain conditions, customers should receive a replacement within a certain period of time if a product is faulty. Having a 24/7 support team to answer customers’ queries and handle their complaints can win you their loyalty.
Home appliances is one of the top 5 categories in terms of sales revenue generated from Amazon. This indicates a potential opportunity for new online sellers as well as established sellers who want to sell home appliances on Amazon.

First, register to become an Amazon Seller. Then, create your own store on Amazon, list the appliances you want to sell, choose your selling plan and fulfilment method. With that, you can start selling.

You can also access Amazon services like sponsored ads to attract buyers and integrate your marketing campaigns, and use Seller University to learn how to improve your performance and visibility.

So, based on what you want to sell, and your individual situation and requirements, you now have the information you need to start selling home appliances online.


Can I sell used or refurbished home appliances on Amazon?
Yes, you can do this under Amazon Renewed if you meet certain performance standards.
Should my products have a manufacturer’s warranty?
In depends. Some sites, including Amazon, will not allow the sale of appliances without a full manufacturer’s warranty.
Do I need to sell spare parts too?
It is not necessary, but may be a valuable addition to your store.

Start selling today

£25 (excl. VAT) per month + selling fees
Amazon logo: United Kingdom
© 2023, Inc. or its affiliates.
Facebook logo
Twitter logo
LinkedIn logo
Tiktok logo
YouTube logo