Sell Home Appliances

Sell Home and Kitchen Appliances Online

In 2022 alone, the revenue from home appliance sales in the UK crossed £8 billion , and online home appliances purchases are projected to grow steadily.

This indicates a good opportunity for existing or new sellers to sell home and kitchen appliances online. However, before starting your own home appliances electronic store, there are several factors you’ll need to keep in mind.
£25 (excl. VAT) per month + selling fees
Home Appliances

What are home appliances?

Also called household appliances or domestic appliances, these are electric machines (often electronic as well) used to perform household activities, such as cooking, cleaning, and preserving food.

These can be major appliances – like refrigerators and washing machines, or small appliances – such as toasters and coffee makers. You can sell both categories online, whether new, used or refurbished.
sell kitchen appliances online
  • Know your products
  • What kind of products are you going to sell? Research which brands and types of appliances sell best, and understand how they are priced compared to competitors.
  • Sourcing
  • Where will you buy your products from – manufacturers, local vendors, wholesale dealers or retailers? Choose based on pricing, quality, transportation time and cost.
  • Website
  • Will you build your own site or use an existing one like Amazon? With the former, it takes time to build a loyal customer base – but once that’s done, they will purchase from you directly; with the latter, you may get access to an existing customer base, but you will be competing with many other sellers, some of whom may be more popular or well-established than you.
  • Storage, delivery and returns (fulfilment)
  • You need a strong plan for the entire fulfilment process – storing, packing and delivering products to customers. You must also have a robust returns policy: based on certain conditions, customers should receive a replacement within a certain period of time if a product is faulty. Having a 24/7 support team to answer customers’ queries and handle their complaints can win you their loyalty.
Home appliances is one of the top 5 categories in terms of sales revenue generated from Amazon. This indicates a potential opportunity for new online sellers as well as established sellers who want to sell home appliances on Amazon.

First, register to become an Amazon Seller. Then, create your own store on Amazon, list the appliances you want to sell, choose your selling plan and fulfilment method. With that, you can start selling.

You can also access Amazon services like sponsored ads to attract buyers and integrate your marketing campaigns, and use Seller University to learn how to improve your performance and visibility.

So, based on what you want to sell, and your individual situation and requirements, you now have the information you need to start selling home appliances online.


Can I sell used or refurbished home appliances on Amazon?
Yes, you can do this under Amazon Renewed if you meet certain performance standards.
Should my products have a manufacturer’s warranty?
In depends. Some sites, including Amazon, will not allow the sale of appliances without a full manufacturer’s warranty.
Do I need to sell spare parts too?
It is not necessary, but may be a valuable addition to your store.
What are the requirements for selling home appliances on Amazon?
The first step is to register as an Amazon Seller. Once you are successfully registered, you can create your store and list the home appliances products that you want to sell, choose the selling plan and fulfilment method that better adapts to your business model.
What types of home appliances I can sell on Amazon?
On Amazon, you have the option to sell large home and kitchen appliances online such as refrigerators and washing machines, as well as smaller appliances like toasters and coffee makers, whether they are new, used, or refurbished.
How do I list my home appliances on Amazon UK?
Once you have completed the registration as a seller, the next step involves listing your products to make them visible to potential customers.

To list your products here, you will be required to provide comprehensive product details. These include the product identifier, SKU, and other details such as price, product condition, and availability, along with the product's name and images. Additionally, incorporating relevant keywords will enhance the accessibility of your product, making it easier for customers to discover.
Do I need a license to sell home appliances and electrical goods on Amazon UK?
The category of home appliances is open to all sellers; thus, there is no need for a license to sell home appliances and electrical goods on Amazon UK.
How do I ship my home appliances to customers?
You have the option to deliver your home appliances products to customers on your own or through Fulfilment by Amazon (FBA), a modern fulfilment network in which we handle selecting, packing, shipping, and providing customer care for these products.
What fees do I need to pay to sell home appliances on Amazon UK?
When it comes to selling plans, you have the option to choose between selling as an individual or as a professional. The individual plan costs £0.75 (excl. VAT) per item sold, excluding additional selling fees. On the other hand, the professional plan is priced at £25 (excl. VAT) per month, excluding additional selling fees, regardless of the number of products you sell monthly.

There is a referral fee of 15.3% (including the digital services tax) and a minimum referral fee of £0.25 per item for products in the Home and Kitchen category. You can find more detailed information here.

Fulfilment fees depend on whether you plan to ship products independently or take advantage of Fulfilment by Amazon (FBA) to manage your logistics and offer Prime shipping for your products.

Start selling today

£25 (excl. VAT) per month + selling fees
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