PRICING

Grow your business, cost-effectively

The cost to sell on Amazon depends on your selling plan, product category, fulfilment strategy, and other variables. The options are flexible, so you can find the combo that works best for you and your goals.

Selling plan

The Individual plan costs £0.75 per unit sold, and the Professional plan costs £25 (excl. VAT) per month no matter how many units you sell.

Referral fees

Amazon charges a referral fee for each item sold. The amount depends on the product category. Most referral fees are between 8% and 15%.

Fulfilment fees

The cost to ship your orders depends on whether you fulfil your own orders or use Fulfilment by Amazon (FBA).

Other costs

Some selling partners may incur additional fees (such as long-term storage fees) or pay for optional programmes like advertising or premium account services.
Revenue calculator

Estimate your Amazon revenue

Provide your product details and fulfillment costs and see real-time cost comparisons between different fulfillment methods.
Illustration of the Amazon revenue calculator
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New Seller Incentives
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Get started with over £42,000 in incentives

Ready for Amazon? Launch your brand today with a powerful
playbook for new sellers and over £42,000 in potential benefits
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Get up to 10% back on branded sales

We invest in new brands at Amazon. Enrol your brand in Amazon Brand Registry to take advantage of the following:
  • 10% back on your first £40,000 in branded sales, then 5% back through your first year until you reach £800,000
  • £160 credit for Amazon Vine
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Get started with the Perfect Launch playbook

Focus on the right actions at the right moment with Perfect Launch, a set of recommendations backed by data science and designed to fuel seller growth. Brands using our Perfect Launch levers— Brand Registry,  Fulfilment by Amazon, Advertising, Automated Pricing, and A+ Content—can generate sales more quickly within the critical first 90 days.
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Advertise, fulfil, and grow with confidence

You’ve put everything into your business—so let’s start your Amazon journey with confidence. All new eligible Professional sellers can take advantage of the following:

We’ll help you get started

Start your journey with a little less risk. To help you put the Perfect Launch playbook into action, we offer New Seller Incentives: credits to try cost-per-click (CPC) advertising, offer promotions to customer and kickstart your product reviews, as well as discounted Prime shipping, storage, returns, and more with Fulfilment by Amazon.
The New Seller Incentives are subject to the applicable Terms and conditions. Visit Seller Central for more details.

Amazon selling programme

Your incentive

How to get

Brand Registry incentives
10% back on your first £40,000 in branded sales, then 5% back through your first year until you reach £800,000
Enrol your brand in Amazon Brand Registry within 6 months of listing your first eligible product. Bonus expires 12 months after you graduate (whether by reaching the cap or by completing the 1-year eligibility period) from the programme. Learn more.
£160 credit
Enrol your brand in Amazon Brand Registry within 6 months of listing your first eligible product, then enrol a product in Vine within 90 days of becoming eligible for brand benefits (the latter of when you completed Brand Registry enrolment and listed your first offer). Credit will expire after 1 year from when you become eligible for the benefit, if unused. Learn more.
Fulfilment by Amazon (FBA) incentives
£80 credit for shipping fees into the Amazon fulfilment network
Use the Amazon Partnered Carrier programme to send eligible products into the Amazon fulfilment network within 90 days of listing. Credit expires after 1 year from first FBA inventory-received date, if unused. Learn more.





£160 credits for fulfilment costs
Use Amazon Global Logistics to send eligible products into the Amazon fulfilment network within 90 days of listing. Credit expires after 1 year from first FBA inventory-received date. Learn more.
Other Fulfilment by Amazon (FBA) programmes
Free storage, liquidations, and customer returns with auto-enrolment in the FBA New Selection programme
Send eligible new-to-FBA products into the Amazon fulfilment network within 90 days of listing for auto-enrolment in the FBA New Selection programme. Learn more.
Professional sellers who are new to Pan-EU will be exempted from low inventory cost coverage fee (PANEU) for the first year after the first Pan-EU active date. Learn more.
Send eligible products into the Amazon fulfilment network. Exemption expires after 1 year after the first FBA inventory-received date. Learn more.
Advertising incentives
£40 credit
Create a Sponsored Products ad for an eligible product within 90 days of listing. Credit will appear in the Amazon Ads Campaign Manager within two weeks of completing requirements for Sponsored Products. Credit expires after 30 days after they’ve been applied to your account. Learn more.
£40 credit
Create a Voucher for an eligible product within 90 days of listing. Credit expires after 1 year from when you create the first voucher. Learn more.

Getting paid and paying fees

When you set up a selling partner account, you’ll provide a credit card number and a bank account. Amazon will charge the credit card to cover your fees, and proceeds from any sales will be deposited into your bank account.
PLANS

Selling plans

Our selling plans give you the freedom to pay per sale or stick to a flat monthly fee. You can change or cancel your plan at any time.

Individual

Professional

£

0.75

(excl. VAT) / item sold
+ additional selling fee

£

25

(excl. VAT) / month
+ additional selling fees

Overview

This plan might be right for you if...
• You sell fewer than 35 items a month
• You sell more than 35 items a month
• You're still deciding what to sell
• You want to advertise your products
• You don't plan to advertise or use advanced selling tools
• You want to qualify for top placement on product detail pages
• You want to use advanced selling tools, like APIs and reports
• You want to sell products in restricted categories

Selling plan features

Add new products to the Amazon catalogue
Grow your business with Fulfilment by Amazon
Apply to sell in additional categories
Save time creating listings in bulk
Manage inventory with feeds, spreadsheets, and reports
Qualify for top placement on product detail pages
Increase selling efficiency with API integration
Set your own shipping fees for non-media products *
Attract shoppers with on-site advertising tools
Run promotions including free shipping
Add multiple users to your account
* Books, Music, Video, and DVD

Amazon jargon:

Referral fees

For every item sold, selling partners pay Amazon a percentage of the total price—including item price, shipping cost, and any gift-wrapping charges—or a minimum amount, whichever is greater. Referral fees are in addition to selling plan fees.
FEES

Category Referral Fees

Selling partners pay a referral fee on each item sold. For all products, Amazon deducts the applicable referral fee percentage calculated on the total sales price. The total sales price is the total amount paid by the buyer, including the item price and any delivery or gift wrapping charges.

Referral Fee Schedule

Fee categories

Referral fee (including the digital services tax)

Per-item minimum referral fee

Amazon Device Accessories
45.9%
£0.25
Automotive and Powersports
• 15.3% for the portion of the total sales price up to £45.00
• 9.18% for any portion of the total sales price greater than £45.00
£0.25
Baby Products
• 8.16% for products with a total sales price up to £10.00
• 15.3% for products with a total sales price greater than £10.00
£0.25
Backpacks and Handbags
15.3%
£0.25
Beauty, Health, and Personal Care*
• 8.16% for products with a total sales price up to £10.00
• 15.3% for products with a total sales price greater than £10.00
£0.25
Beer, Wine, and Spirits
10.2%
£0.25
• 15.3%
• And a closing fee of £0.50 per item sold
Not applicable
Business, Industrial, and Scientific Supplies
15.3%
£0.25
Compact Appliances
15.3%
£0.25
Clothing and Accessories
For Fulfilment by Amazon (FBA) and Seller Fulfilled Prime selections:
• 15.3% for the portion of the total sales price up to £40.00
• 7.14% for any portion of the total sales price greater than £40.00
For all other selections:
• 15.3% flat fee
£0.25
Commercial Electrical and Energy Supplies
12.24%
£0.25
Computers
7.14%
£0.25
Consumer Electronics
7.14%
£0.25
Electronic Accessories
• 15.3% for the portion of the total sales price up to ₤100.00
• 8.16% for any portion of the total sales price greater than ₤100.00
£0.25
Eyewear
15.30%
£0.25
Footwear
15.30%
£0.25
Full-Size Appliances
7.14%
£0.25
Furniture
• 15.3% for the portion of the total sales price up to £175.00
• 10.2% for any portion of the total sales price greater than £175.00
£0.25
Grocery and Gourmet
• 8.16% for products with a total sales price up to £10.00
• 15.3% for products with a total sales price greater than £10.00
Not applicable
12.24%
£0.25
Home and Kitchen
15.3%
£0.25
Jewelry
• 20.4% for the portion of the total sales price up to £225.00
• 5.1% for any portion of the total sales price greater than £225.00
£0.25
Lawn and Garden
15.3%
£0.25
Luggage
15.3%
£0.25
Mattresses
15.3%
£0.25
Music, Video, and DVD
• 15.3%
• And a closing fee of £0.50 per item sold
Not applicable
Musical Instruments and AV Production
12.24%
£0.25
Office Products
15.3%
£0.25
Pet Products
15.3%
£0.25
Software
• 15.3%
• And a closing fee of £0.50 per item sold
Not applicable
Sports and Outdoors
15.3%
£0.25
Tyres
7.14%
£0.25
Tools and Home Improvement
13.26%
£0.25
Toys and Games
15.3%
£0.25
Video Games - Games and Accessories
• 15.3%
• And a closing fee of £0.50 per item sold
Not applicable
Video Game Consoles
• 8.16%
• And a closing fee of £0.50 per item sold
Not applicable
Watches
• 15.3% for the portion of the total sales price up to £225.00
• 5.1% for any portion of the total sales price greater than £225.00
£0.25
Everything else
15.3%
£0.25

* For more details on the different types of categories or products within Beauty, Health, and Personal Care, go to Personal care appliances product types.
FEES

Fulfilment Fees

Fulfilment fees depend on whether you plan to ship products yourself, or use Fulfilment by Amazon (FBA) to handle your logistics and offer Prime shipping for your products.

Pay only for the services you use

Our flexible rate structure makes it easy to be more competitive.
With FBA, you only pay for the services you use. There are no subscription fees, contracts or minimum inventory requirements. Ship your products to our fulfilment centres and pay for fulfilment services and storage space used.
Fulfilment fee
A flat fee per unit, based on the product type, dimension and weight
Storage fee
Charged per cubic foot per month

Downloadable rate cards

You can find more details about FBA and a full set of our fees in the following languages:

FBA storage fees *

Inventory storage fees are charged monthly based on the daily average volume (measured in cubic feet) for the space your inventory occupies in Amazon fulfilment centres. The volume measurement is based on unit size when properly packaged and ready to ship.

Month

Clothing, and Shoes and Bags (standard size)

Dangerous Goods - Hazmat (standard size)

All other categories (standard size)

Dangerous Goods - Hazmat (Oversize)

All other categories (Oversize)

January - September
£0.52 per cubic foot per month
£0.75 per cubic foot per month
£0.78 per cubic foot per month
£0.65 per cubic foot per month
£0.51 per cubic foot per month
October - December
£0.66 per cubic foot per month
£1.05 per cubic foot per month
£1.21 per cubic foot per month
£0.90 per cubic foot per month
£0.70 per cubic foot per month
* Storage fees are based on the daily average volume (measured in cubic feet) for the space your inventory occupies in Amazon fulfilment centres.
In addition to the monthly storage fees, you might be subject to a storage utilisation surcharge if you meet certain criteria and if your storage utilisation ratio is above 26 weeks. The latter is calculated as the ratio of your average daily inventory volume stored in cubic feet divided by the average daily shipped volume in cubic feet over the trailing 13 weeks.
Additional inventory storage fees apply to products classified as dangerous goods, and for units that have been stored in an Amazon fulfilment centre for more than 271 days (aged inventory surcharge).
When you fulfil orders yourself, Amazon charges shipping rates based on the product category and shipping service selected by the customer, and then passes the amount on to you in the form of a shipping credit.
Selling partners with the Professional plan set their own shipping rates (except for books, music, video, and DVD products, see credit table below). When a customer buys your product, you receive a credit from Amazon that matches the shipping rate. Keep in mind that the referral fee is calculated from the total sale price, including the item price, shipping cost, and any gift wrapping charges.
Selling partners with the Individual plan use Amazon’s set shipping rates for all products. Individual selling partners have to ship orders at the set rates even if the shipping credit is less than total shipping costs, so it’s important to price items in a way that makes sure you'll earn a profit.

Shipping credits for books, music, videos, and DVDs

Amazon charges customers the following shipping rates for books, music, video, and DVD products. Selling partners receive the same amount in the form of a shipping credit. This applies to selling partners in the Professional and Individual selling plans.

Shipping Method

Books*

Music

Videos

DVDs

Domestic Standard
£2.80
£1.26
£2.80
£1.26
Domestic Expedited
£8.98
£8.98
£8.98
£8.98
International EU
£4.02
£1.82
£4.02
£1.82
International US & Canada **
£6.94
£4.94
£4.94
£4.94
International Other Countries
£7.00
£3.58
£5.94
£3.58
* Includes audio books
** Including US protectorates

Important: If you have been approved to sell in restricted categories as a Professional selling partner, please note that you will not be able to continue listing items in those categories using the Individual selling plan. Only Professional selling partners can list and sell in restricted categories. Any current active listings in categories requiring approval will remain but the service levels and delivery rates for the All other category are applied to these listings and orders.

Shipping credits for all other categories (individual plan)

Amazon charges customers the following shipping rates for products sold in all categories besides books, music, video, and DVD. Selling partners receive the same amount in the form of a shipping credit.

This applies to selling partners with the Individual plan, but selling partners with the Professional plan set their own shipping rates in these categories, and Amazon will match the amount with a shipping credit.

Shipping method

Video Games

Software

All other categories

Domestic Standard
£1.99
£3.23
£4.00 + £0.50/kg *
Domestic Expedited
--
--
--
International EU
£3.94
£3.94
--
International US & Canada **
--
--
--
International Other Countries
--
--
--
* Including US protectorates
** Refers to the weight of the item, excluding the selling partner's packaging

Important: If you have been approved to sell in restricted categories as a Professional selling partner, please note that you will not be able to continue listing items in those categories using the Individual selling plan. Only Professional selling partners can list and sell in restricted categories. Any current active listings in categories requiring approval will remain but the service levels and delivery rates for the All other category are applied to these listings and orders.

Estimate your FBA fees

Enter your fulfilment costs and compare the profitability of your fulfilment method to FBA. Fees are calculated based on the standard FBA storage and fulfilment fees, as outlined above.

Product examples

Product type
SD Card
Toaster
Wooden Cabinet
Keyboard
Product size
Small Envelope
Standard Parcel
Standard Oversize
Large Oversize
Dimensions
3.2 x 2.4 x 0.2 cm
25.5 x 18.5 x 17 cm
74 x 56 x 32 cm
150 x 10 x 10 cm
Outbound Shipping Weight
30 g
2.2 kg
6.2 kg
5.4 kg
Sell on Amazon.co.uk
- Fulfil from inventory in UK
£1.71
£5.65
£8.24
£12.52
Sell on European stores - Fulfil from inventory in UK (Remote Fulfilment)
€4.05
€11.07
€18.26
€25.62
Planning to sell across Europe? Pan-European FBA and FBA European solutions enable thousands of businesses to reach millions of Prime customers all across Europe, faster and more cost-effectively.

Other costs

When calculating the full cost of selling in Amazon stores, be sure to consider additional selling expenses you may incur, and other optional programmes designed to help you increase sales

Additional selling fees

Inventory fees
If you store inventory in an Amazon fulfilment centre—available to selling partners who use FBA or Multi-Channel Fulfilment—in addition to monthly inventory storage fees, you may incur other fees, such long-term storage fees, overage fees, and removal order fees.
High-volume listing fees
The High Volume Listing Fee will only apply if you exceed 2 million SKUs in a given month, and it will be applied to your highest number of SKUs above 2 million at any time during that month. For each active non-media SKU over 2 million, a fee of £0.0003 per SKU will apply.
Refund administration fee
If you refund a customer for an order for which you have already received payment, Amazon will refund you the amount of the referral fee you paid for the item(s), minus the applicable Refund Administration Fee, which is the lesser of £5.00 or 20% of the applicable referral fee.

For example, if you refund a customer the GBP 10.00 total sales price of an item in a category with a 15% referral fee, your Refund Administration Fee will be £0.30 (£10.00 x 15% referral fee = £1.50).

Optional programmes

Advertising
Attract customers from before they even realize they need your product to the time they’re purchasing it. Amazon Advertising uses a cost-per-click, auction-based pricing model, which means you set the maximum amount that you’re willing to pay when a shopper clicks your ad.
Fulfilment by Amazon
Amazon takes care of your shipping, returns, and customer service. Speciality FBA programmes like Low-Price FBA, Subscribe & Save for FBA, FBA Dangerous Goods, Multi-Channel Fulfilment, FBA European Solutions and FBA New Selection programme help you remain competitive and you only pay for the services you use.
Amazon Lending
With Amazon Lending, prequalified Amazon sellers can select from flexible loan amounts and terms, and apply online with a few clicks. No origination or application fees.

Frequently Asked Questions

Get answers to frequently asked questions about using Amazon for eCommerce.
How are Amazon FBA fees calculated?
FBA fees or fulfilment fees are calculated per item depending on its category, size and weight, and the channel on which the item is being sold. These cover the costs of storing your items in Amazon fulfilment centres, picking, packaging and shipping them once they are bought, and providing customer care.

These fees are charged per calendar month for all items stored in Amazon fulfilment centres. Based on the fulfilment channel used, you can get a preview of your revenue estimates (both total sales proceeds as well as per-unit sold estimates) using the FBA revenue calculator for specific items listed on Amazon.
What is the FBA calculator?
The FBA calculator is a preview tool that you can use to check and compare the estimated revenue for all the available fulfilment options for the products you have listed on Amazon and registered for Fulfilment by Amazon (FBA). You can enter your total expected sales volumes to estimate your total proceeds, check per-unit sold estimates, and also compare the fees and profitability between different fulfilment methods.
What is the difference between Amazon fees and FBA fees?
Amazon fees refers to the total charges all sellers have to pay in order to have products listed and sold on the Amazon website. This includes the referral fee, which is a percentage of the total price of your product excluding any taxes. It is charged for each item sold and varies by category.

Then, based on your selling plan, you may incur a per-item fee or a monthly fee. For example, the Professional Selling Plan requires a monthly subscription fee that also affords the user a range of benefits.

Apart from this, certain sellers may also need to pay additional fees either for premium services or marketing or for other reasons. You can refer to this page for more comprehensive information.

FBA (Fulfilment By Amazon) Fees, on the other hand, are only charged for products that you have listed under this particular service. It is charged per unit based on the item's category, size and weight, and covers the cost to store, pick, pack and ship your products using FBA. If you have opted for this, these fees will be charged along with the other Amazon fees mentioned above.
How much does Amazon charge for storage of products?
Sellers have to pay a monthly inventory storage charge (storage fees), for the space occupied by all items stored in Amazon Fulfilment centres. This is calculated based on the daily average volume of the inventory, which is measured in cubic feet in the UK, and cubic metres in Europe.

The fee per cubic foot/metre varies based on the calendar month - it is lower from January to September, and a slightly higher amount is charged for the year-end, high-traffic months from October to December. The exact amount also depends on the category your product falls in, as well as its dimensions (size).

There is a separate fee structure for the storage of items that are classified as hazmat or dangerous goods.
Just have a few items to sell?
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