在线销售汽车零件

在亚马逊上高效销售汽车零件

在本文中,我们将向您介绍如何为亚马逊上的汽车零件商品信息高效添加汽车兼容性信息。在购买汽车零件时,买家需要知道哪些零件适合他们的汽车。我们将在下文中概述向您的商品信息中添加汽车兼容性信息的流程,这有助于确保获得更高的转化率、更高的销量,并减少与兼容性相关的退货。

为何要关注汽车兼容性

通过“零件查找器”将兼容汽车数据添加到您的商品信息中是确保买家购买所需零件的好方法。我们强烈建议您在商品信息中添加兼容性信息,以优化搜索排名,从而提高潜在转化率,并改善买家体验。

如何向商品信息中添加兼容性信息

卖家平台供应商平台的导航栏中,单击“库存(卖家平台)”/“商品(供应商平台)”,然后单击“管理零件查找器”。单击“添加 ASIN”,按照说明逐步为您的商品信息添加兼容性信息。
i) 参考标准车型库 (MVL) 以查找 Ktype
若要批量上传,您需要使用标准车型库 (MVL) 添加兼容性信息。MVL 是目前在该地区所行驶汽车的数据存储库。该车型库现可供亚马逊汽车类商品的所有销售伙伴使用,而将其用于您的目录可帮助买家找到您的商品。

MVL 为每种汽车提供独一无二的 KTYPE。在下方下载所有涵盖地区的 MVL:
ii) 提交商品信息的兼容性信息
前往卖家平台供应商平台。单击“批量上传”,然后下载我们的“汽车配件批量上传”文件样本。使用 MVL 为您的商品信息提取兼容汽车的 KTYPE,然后在示例文件中填写相应的模板(VehicleId 和 VehicleIdType 列)。文件填写完成后,即可进行上传。
List your products and set competitive prices
When you’re ready to list products, consider including a variety of high-quality product photos, and to use bullet points to highlight product features and benefits. To set price that will convert, do some competitor research to see what comparable items are selling for.
Add compatibility information (if needed)
If your listings are compatible only with specific vehicles, make sure you have added the relevant information by using our internal compatibility tool. When purchasing automotive parts, customers need to know what items fit their vehicle: this can help ensure higher conversion, higher sales and reduce compatibility related returns.
To proceed with a bulk upload, you need to add compatibility information using Master Vehicle List (MVL). The MVL is a data repository of vehicles that are currently operating in the region. This list is now available to all Selling Partners of Automotive items on Amazon and using it for your catalogue will help customers find your products.

The MVL provides you with a unique KTYPE for each vehicle. Download the MVL for all covered locales below:
Terms of use
The data contained in the Master Vehicle List (MVL) may only be used in connection with the listing of products on Amazon for the following locales: Germany, UK, France, Italy, Spain, The Netherlands, Sweden and Poland. The MVL will contain compatibility data also for Austrian based customers which will be used on Amazon German Store. The right to use the MVL is dependent on the provision of the MVL by Amazon. If Amazon stops providing the MVL your right of use automatically exceeds.

The MVL may only be used in connection with new parts. Use of the data contained in the MVL (“Data”) for the used parts trade is not permitted. Used parts are the parts that have previously been fitted to a vehicle , with the exclusion of replacement parts or parts that are remanufactured or reconditioned. Any further use or dissemination of the Data is strictly prohibited. Unauthorized use of the Data will result in damage claims of the rights holders and may also result in fines or other penalties. In accessing and using the MVL to place an offer within the Amazon online stores for Germany, UK, France, Italy, Spain, The Netherlands, Sweden and Poland the user must abide by the obligation to assess the compatibility of the spare parts with a given model of vehicle lodged by him. The MVL will contain compatibility data also for Austrian based customers which will be used on Amazon German Store.

When downloading and using the MVL, the above Terms of Use apply and are accepted by users.

Last updated: 2/2025
Amazon store
Vehicle type
我们建议使用 MVL 向您当前和未来的商品信息中添加兼容性信息。MVL 每月更新一次,因此请随时查看此页面以获取最新版本,并确保定期将新款车型添加到您的商品信息中!

Frequently Asked Questions

What Auto parts can I sell on Amazon?
All listings and products must comply with all applicable laws and regulations, and Amazon reserves the right to remove any listing it considers to be inappropriate for sale for any reason.

Some examples of prohibited listings include Airbags, Counterfeit spare parts, Car appliances parts that lack the necessary ECE certifications (e.g. LED car lamps), Vehicle airbag inflators and airbag components, Vehicle seatbelts and seatbelt components, Fabric systems, blue flashing car lights that simulate the function of those used by emergency services, License plates with official emblem of the Italian Republic, presented as homologated or not intended only for decorative purposes.
Is it possible to have support from someone in the Automotive team?
After you start selling on Amazon, you can reach out to our support team. After you start selling, if your account meets certain requirements, you can also benefit from a paid service with a dedicated account manager that works within the Amazon Automotive team.
I would like to start selling to other businesses (B2B). What should I do?
To start selling to businesses (B2B) on Amazon, sign up for a professional selling account or log in to Seller Central if you already have one. Then, navigate to B2B > B2B Central from the main menu.

To succeed with business customers, follow these three key steps:
1. Enable VAT Calculation Services, our free automated invoicing solution, in your tax settings. Business buyers require invoices.
2. Check selection recommendations to see high-demand products among business customers.
3. Set business price and quantity discounts to encourage businesses to buy your products in bulk.

Explore more tools in B2B Central to maximize your B2B sales opportunities.

立即开始销售

通过在亚马逊平台上开店,不论您销售一件商品还是数百万件商品,都能接触到数以千万计的买家。您的账户设置为在欧洲平台开店
每月 25 英镑(不含增值税)+ 销售手续费
亚马逊徽标: 英国
© 2023 Amazon.com, Inc. 或其附属公司。
Facebook 徽标
Twitter 徽标
领英徽标
Tiktok 徽标
YouTube 徽标