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Sell on Amazon: Become an Amazon seller

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£25 (excl. VAT) per month + selling fees
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DID YOU KNOW?

Selling Partners, on average, have seen a sales uplift of 35%* when moving their products to FBA in the UK, as a result of faster delivery that customers love.

*This figure is based on a per‐channel analysis of data from Q4‐2019 to Q4‐2020 (excluding Q2‐2020 given the impact of COVID‐19). It is provided only as a general reference point. It does not reflect data updated in real‐time, and is not specific to any ASIN or product category. Actual results may vary based on a wide range of factors, including but not limited to, seasonality, selling price, and existing fulfilment solution. Amazon does not guarantee any particular outcome for your business by using FBA.
Visit the FBA page to learn more
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Reach millions

Fresh new startups and Fortune 500s. B2B and B2C. Brand owners and resellers. They all sell on Amazon for a reason: 300 million customers shop our stores worldwide.
How it works
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Deliver smiles

Leave the shipping, returns, and customer service to us with Fulfilment by Amazon (FBA). Want to take care of shipping yourself? You can do that too.
Explore shipping
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Make money

Choose from flexible selling plans, product categories, and fulfilment options that fit your business needs.
See pricing
Just have a few items to sell?
Sign up to become an individual seller
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New Seller Incentives
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Over £40,000 in potential benefits

Ready to sell? Launch your brand today with a powerful playbook for new sellers and over £40,000 in potential benefits.
Get 5% back on your first £800,000 in branded sales
Try FBA with free inbound shipping, storage, removals, and returns
Get £160 credit for Sponsored Products CPC ads—bids are up to you
Get a head start on brand protection, product reviews, and more
Learn more
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SUCCESS STORIES

Why sell with us?

01/04

Coconut Merchant

Lavolio Boutique Confectionery

Niré

We went from selling 4-5 units a day to selling over 1,000 units overnight.
Michael CorriganCEO, TRTL
Selling on Amazon, we’ve been able to help farmers all around the world.
Al ShariatDirector, Coconut Merchant
For me, it’s a no-brainer to put your products onto a platform where there’s millions of people ready to buy.
Lavinia DavolioFounder, Lavolio Boutique Confectionery
Amazon has helped us reach customers in ways that would have been a lot more difficult from our own website.
Erin GraybillFounder & Managing Director, Niré
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Start selling on Amazon today

Selling on Amazon allows you to reach tens of millions of shoppers, whether you’re selling one item or millions. Your account configuration is set to sell across Europe
Sign up
£25 (excl. VAT) per month + selling fees
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Create your international listings

You can now reach millions of customers through your Seller Central account. Your registration gives you access to European and other international marketplaces. Your account configuration is set to sell across Europe. You can sell on all these marketplaces without additional subscription fees. After registration, you only need to create listings in your home marketplace and eligible listings will automatically be re-created in the remaining four marketplaces via our Build International Listings Tool. If you wish to change the countries/marketplaces, where you want your products to be listed and sold, please visit the listing settings page and update your preferences here (login required).
Please note that due the introduction of a customs border between the UK and the EU, as of January 1, 2021, Amazon is unable to fulfill FBA orders across the border between the UK and EU. To sell with FBA in both the UK and EU, you will need to send inventory to fulfilment centers in the UK and EU. Click here to learn more (login required).
Sign up
£25 (excl. VAT) per month + selling fees
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